The ‘preview’ affair
My question is ‘why?’ Why should I go and see something that I will be seeing in a few days anyway? The collection they have made is sure to appear on the runway later. So I see no point in attending such events, writes Vinod Nair.india Updated: Mar 16, 2009 12:49 IST
Ever since the beginning of fashion weeks, I have seen an interesting thing among our designers. Previews. Those who are taking part in runway shows have the preview of their shows where they pull out a few pieces from their collection and place it before the media. Some even celebrate the same in the form of cocktail parties.
My question is ‘why?’ Why should I go and see something that I will be seeing in a few days anyway? The collection they have made is sure to appear on the runway later. So I see no point in attending such events.
I have noticed in the past that more often than not the reports/ images of the collection covered during these previews have again appeared when these designers showcased the same at fashion weeks. No doubt, these are clever moves made by their publicists so that they can have more visibility in the media. For me, this is an unwanted exercise and I feel that those designers who propose to showcase their collections should do so only on the fashion week runways.
On the other hand, there are plenty of talented fashion designers who remain in the stall area at fashion week venues either because they don’t have funds to be a part of the runway or because they have not been selected for whatever reason. Among these there are some interesting designers, who are talented and make their garments for the market (and not to make some kind of statements).
The case in point is that if at all previews are being done, I would much rather see previews of these designers than those who will again be showing the same on the fashion week runway. It will be a good idea for them to have this as during fashion weeks and their hectic show schedules it is not always possible for any one to spend much time in the stall area.
Also, since the stalls are meant for buyer interactions and business, it is best to keep the area for that purpose and not for media to come and block the proceedings of buying.
Except in places like Baskin Robbins, it’s not common that you get to taste the food before you actually order it. I am willing to wait till the fashion week to see the collections of designers on the runway… tasting or sampling is not necessary here. But yes, for those not showing on the runway, a preview wouldn’t really hurt.
First Published: Mar 16, 2009 12:43 IST