Trade Espresso: It’s quite a Surprise
The opening collections of first-time director Kunal Deshmukh’s Jannat have been pretty upbeat with almost 90 per cent collections, reports Vajir Singh.Updated: May 19, 2008, 19:05 IST
The opening collections of first-time director Kunal Deshmukh’s Jannat were pretty upbeat. At some centres, the occupancy almost touched 90 per cent, which is very rare these days even for star-studded extravaganzas. Also, the evening shows in many multiplexes were house full.
According to the tradewallas, the credit for a good beginning can be ascribed to the film’s music and the timing of its release. With the IPL matches in full swing, the film’s theme (about bookies) blended with the season.
Considering the film’s medium-budget and its auspicious start, Jannat will make money for everyone associated with it. The Bhatts, who sold the film to Percept Pictures for distribution, had made money on the table, according to trade insiders.
After five flops in a row (Awarapan, Good Boy Bad Boy, Aggar, Dil Diya Hai and The Killer), Emraan Hashmi has finally scored a winner. Also, he seems to have proved that he can click without too many lip locks (this time, there was only a quick, shadowy one).
In its first week, Vivek Sharma’s Bhoothnath did satisfactory business in Mumbai but not in the other cities. Although it was designed as a children’s movie, it hasn’t attracted family audiences. The film is expected to entail losses for almost everyone associated with it. Mimoh Chakraborty’s Jimmy fetched disastrous collections. Several shows had to be cancelled at many auditoria because of no-show by the audience. The collections of Tashan nose-dived in its third
weeks. It’s a dead duck.
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