Trade Espresso: Run Jodhaa run?
In the absence of other releases, this three-hour opus managed to do satisfactory business – only in cities like Mumbai, Delhi, Hyderabad, Bangalore, Chennai and Kolkata, writes Vajir Singh.Updated: Mar 03, 2008 17:26 IST
Oh, the gambit didn’t really click. Since there was no release this Friday, Rajnikant’s Chandramukhi was dubbed and released in Hindi.
The southern success did garner a good opening at the single screen auditoria but the multiplex crowd stayed away. Also, it has to be remembered that the remake of Chandramukhi — Bhool Bhulaiya was released just few months ago.
It has been more than two weeks that Ashutosh Gowariker’s Jodhaa Akbar arrived. And the final verdict is out. The response to the film has varied from state to state.
In the absence of other releases, this three-hour opus managed to do satisfactory business – only in cities like Mumbai, Delhi, Hyderabad, Bangalore, Chennai and Kolkata.
Tradewallas believe it will be difficult for the producers —UTV Pictures and Gowariker— to recover their investments of Rs 40 crore-plus.
Overseas, especially in the UK, the costume epic has worked pretty well. The other ray of hope is the dubbed versions of Jodhaa Akbar.
The Tamil and Telugu versions are being released on March 7.
A star-studded premiere in Hyderabad has been planned with the lead cast and crew. It will be first ever Hindi film to have a premiere for its dubbed version.
Jodhaa Akbar had to contend with protests in various parts of the country. There was some relief when the ban in Madhya Pradesh was lifted but on Saturday, The Uttar Pradesh government imposed a ban because of “breach of peace”.
Uttar Pradesh has not witnessed protests except for a sporadic incident last month in Lucknow. The ban in Rajasthan continues. All said and counted, atmost JA will fall in the category of an ‘average’ alsoran.
This Friday, Subhash Ghai will be back with Black & White toplining Anil Kapoor and Anurag Sinha. Plus there will be a Hindi dubbed version of the Telugu Don No 1.