Trade Espresso: Three to tango
When a film gets a solo release, it gets a headstart. The rule proved to be the contrary for debutant director Kituu Saluja's Chain Kulli Ki Main Khulii, writes Vajir Singh.india Updated: Jun 25, 2007 11:06 IST
When a film gets a solo release, it gets a headstart. The rule proved to be the contrary for debutant director Kituu Saluja's Chain Kulli Ki Main Khulii.
Lack of promotion and known faces, barring of course Rahul Bose, led to a weak opening for this children's open well. The onset of the monsoons were another negative facto. The film opened with merely 30 per cent collectionsin Mumbai. The scenario was the same in other parts of the country.
Last week's release Jhoom Barabar Jhoom, which was expected to be a blockbuster, proved to be a turkey. It got an average opening response but then crashed like the stockmarket on a bad day.
Going by the first week's collections, the film is a flop, except in Mumbai. Jhoom Barabar Jhoom has proved to be one of the biggest disappointments of 2007 after Salaam-e-Ishq and Eklavya-The Royal Guard.
Meanwhile, The Train, Mera Pehla Pehla Pyar, Swami and Dharm are on their own way out of the cinema halls. Excluding of course, Rajnikant's Tamil film Sivaji: The Boss. This film is doing fantastic business all over. In fact, the shows were increased in its second week in Mumbai and other parts of the country .
Coming up are triple ‘A'' movies – Apne, Aap kaa Surroor and Awarapan. It will be an acid test for Anil Sharma, with Apne, since his last two films, The Hero and Ab Tumhare Hawale Watan Saathiyon, were duds..
First-time director Prashant Chadha and singer-turned-actor Himesh Reshammiya have gone all out to promote Aap Kaa Surroor. But, let's see what happens.
And it has to be seen whether Awarapan will be third-ime lucky for director Mohit Suri and actor Emraan Hashmi. Their combination in Zeher and Kalyug were moderate successes.
First Published: Jun 25, 2007 10:29 IST