Websites aligned according to Vaastu?

Here comes another lesser known science which guides you how to display graphics and navigation bars.

india Updated: Jun 17, 2006 15:43 IST

Cutting edge technology is increasingly falling back on ancient knowledge systems or so it seems, with Vaastu and Feng Shui experts promising help to ensure more hits and visibility to website designers and clients.

"Vaastu and Feng Shui tend to combine a bit of numerology and astrology. It takes into account a person's zodiac to fine-tune the website and turn around its fortunes," says Ritu Kapoor, a Feng Shui practitioner.

The position of different elements affects the performance of the site, explains Dr Smita Jain Narang, author of Web Vaastu, a book that marries design principles and working of conventional websites with Vaastu knowledge.

From the right colours to font, placement of graphics and navigation bar to the correct time to upload the website, the ancient sciences have a solution for all, the Vaastu experts say.

"We made changes in accordance with the Vaastu principles for a kitchenware website. We changed the colour from light blue to green and the results were encouraging." Brijesh Aggarwal of Indiamart, a website design company says.

He admits though that the concept of Vaastu and Feng Shui are new but is optimistic that it may catch on and with awareness, it could mean extra moolah for the designers offering websites compliant with these principles.

However some people rubbish it. Says a spokesman of a leading news based web-portal that gets approximately 20-30 lakh hits daily, "Our website may not adhere to vaastu or feng-shui rules but the traffic flow is steady and we see little room for concern."

First Published: Jun 13, 2006 15:48 IST