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With Chennai edition, Mint goes national

Mint, HT Media’s business daily in exclusive content partnership with The Wall Street Journal, is now national.

india Updated: Jul 12, 2009 23:44 IST
HT Correspondent

Mint, HT Media’s business daily in exclusive content partnership with The Wall Street Journal, is now national.

With the launch of the Chennai edition on July 13, Mint now has a national footprint that includes Delhi, Mumbai, Bangalore, Kolkata, Chandigarh and Pune.

Mint, with an introductory price of Rs 3.50, will provide discerning readers in Chennai the same Clarity that the rest of the country has so overwhelmingly embraced.

Available six days a week, the daily brings with it an exhaustive suite of offerings — Market Watch, Campaign and the Weekend Magazine, Lounge. With its accent on clarity in reporting, standout design and printing, besides the exclusive WSJ section, Mint is the choice of decision-makers across industry and government.

There is no better proof of this than the fact that four of five Mint readers do not read another business paper.

The launch excitement will culminate on August 12 with a high profile Clarity Through Debate event, which will focus on the key issue of Financial Inclusion. With panelists that include policy-makers and business leaders from both the public and private sector, the event will underscore Mint’s commitment to bringing clarity in business to issues that matter.

Mint was created to address the growing reader demand for clarity in business. To quote Rajiv Verma, CEO, HTML, from the media release, “Mint’s spectacular readership numbers have validated our belief that there is a market for unbiased, jargon-free reporting and analysis in the business news domain, across formats.”

In just over two years, Mint has a readership of 200,000 everyday. With a readership of 175,000 in the Delhi and Mumbai editions (IRS 09), and a circulation of 25,000 plus in the other cities, Mint is a strong and growing No. 2 player in the category.

Livemint.com makes available Mint content to audiences globally, apart from hosting rich content and platforms for its one million plus web audience.

The one-third share of readers in the cities that matter makes Mint a critical choice of advertisers for reaching decision-makers.

The clean design and printing quality, contextual content environment, an array of innovative advertising options and events, and the unduplicated high-profile reader base makes the daily the choice of premium advertisers.

The addition of Chennai gives advertisers yet another reason to partner Mint.