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Following the unprecedented water crisis in Mumbai this year, the municipal corporation wants to make the city’s youth aware about water conservation and is climbing onto the social networking bandwagon to get its message across. Bhavika Jain reports.india Updated: Jul 29, 2009 01:31 IST
Following the unprecedented water crisis in Mumbai this year, the municipal corporation wants to make the city’s youth aware about water conservation and is climbing onto the social networking bandwagon to get its message across.
The corporation also plans to rope in college students as part of the initiative.
In another week or two, the Brihanmumbai Municipal Corporation (BMC) will have its profile on social networking sites like Orkut and Facebook and post information on issues like water conservation methods and causes of water problems in Mumbai.
The BMC will be the first municipal corporation in the country to join the online networking community.
The profiles will have information on water harvesting, desalination, conservation and success stories.
“Youngsters who are interested in helping us generate ideas for water conservation or how to make the BMC profiles unique can call us on 22620251, extension 2309,” said a senior official, who did not wish to be named for lack of authorisation to speak on the matter to the media.
A team of college students will be formed to update information on these profiles and act as an intermediary between the authorities and those who visit the online profiles.
Volunteering with the civic body can be considered a project work for students with environment or social studies as a subject.
“We have received and accepted the proposal for creation of these profiles and uploading information,” said Chief Hydraulic Engineer S.S. Korlekar.
“It will definitely help raise awareness among the younger generations,” he added.