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Yamaha goes aggressive on India plan

Japanese motorcycle major said it would invest Rs 300 crore in the next two yearson for product development and expansion, reports Deshbandhu Singh.

india Updated: Jan 14, 2006 17:35 IST
Deshbandhu Singh
Deshbandhu Singh

Japanese motorcycle major Yamaha on Thursday said it would invest Rs 300 crore in the next two years. Announcing the India plans at the 8th Auto Expo here, new CEO and Managing Director of the company, T Ishikawa said the investment would be for product development and expansion over the next two years and double its market share by end of 2010.

He said, "YMI will work towards reaching out to customers and two-wheeler aficionados in all parts of the country and present them not only with an opportunity to 'touch and feel' Yamaha's offerings, but, also live the Yamaha experience."

Yamaha, which currently has about 5 per cent market share in India, has adopted a three-pronged business strategy for the next two years. While the focus would be to strengthen 'Yamaha' as a single brand that symbolises One experience in excellence, across all its products, it plans to revamp its marketing network by opening Urban Lifestyle outlets in urban centres and Commuter shops for the rural markets. The dealer network will also be upgraded to 450 outlets in 2006.

But the heart of the strategy, he added, would be in the development of exciting new products catering to the young, evolving lifestyle market. To fulfil the needs of these customers, Yamaha will launch new models, which will be exciting, passionate & create emotional bonding with their users. Among the Yamaha bikes on display at the exhibition, the center of attraction is F1 racer Valentino Rossi's bike YZR-M1 04. Other attractions include the 998cc R1 and 599cc R6, and the cruiser - MAXAM.

Yamaha Motor India is a wholly owned subsidiary of Yamaha Motor Co, Japan. Its product range includes Fazer Dx in the Deluxe segment, G5 in the standard segment and Crux & Crux S in the Basic segment. With the launch of various 4-stroke motorcycles, which give true value for money in terms of superior mileage, performance and durability, the Company has gained the reputation of being a reliable 4-stroke motorcycle manufacturer that offers the ultimate biking experience.

First Published: Jan 12, 2006 21:22 IST