Bookstore fails to sell books, Neil Gaiman seeks Twitter’s help. This is how they oblige
Two days back, on January 14, Petersfield Bookshop took to Twitter to share an image and a sad incident.Updated: Jan 16, 2020 12:52 IST
Every now and then we come across such stories which remind us of the power of social media. One such tale is of a local bookstore in England and how one gloomy tweet by them led to an overflow of orders.
Two days back, on January 15, Petersfield Bookshop took to Twitter to share an image and a sad incident. “Not a single book sold today... £0.00... We think this maybe the first time ever,” the store wrote. “We know its miserable out but if you’d like to help us out please find our Abebooks offering below, all at 25% off at the moment,” they added. Along with the post, they also shared pictures of the empty bookstore.
...Tumbleweed...— Petersfield Bookshop (@The_PBS) January 14, 2020
Not a single book sold today...
We think think this maybe the first time ever...
We know its miserable out but if you'd like to help us out please find our Abebooks offering below, all at 25% off at the moment.... pic.twitter.com/Cn5uhYWw88
The bookstore’s tweet captured people’s attention when fantasy and science fiction author Neil Gaiman retweeted it. In the caption, he urged Twitter to come together and do something good. “In these dark days it’s wonderful to see Twitter doing something good!” wrote Gaiman.
In these dark days it's wonderful to see Twitter doing something good! https://t.co/g0YNPkRsG2— Neil Gaiman (@neilhimself) January 16, 2020
People answered the call and orders came flooding in from different corners of the world. In fact, the store ended up receiving £1,000 worth of orders overnight with many waiting to purchase more. The store also shared a tweet to give an update on the situation.
What a night! We have been completely overwhelmed in a good way.— Petersfield Bookshop (@The_PBS) January 15, 2020
We have 1,100 new followers.
We have loads of online book orders.
We have over 300 messages, many asking after books. We will answer all as soon as we can, please bear with us
Thank you all so much!
In another tweet, they thanked Neil Gaiman:
Can we just say thank you @neilhimself this is not the day we thought we were going to have but it's been the best. People are kind and that's something to never forget— Petersfield Bookshop (@The_PBS) January 15, 2020
This is a small portion of the orders we received overnight and today as a result of the Gaiman bump pic.twitter.com/9qxDx7Ct58
“It was really touching,” Robert Sansom, the store’s 13-year-old employee who shared the gloomy tweet, told The Guardian. “People have been so kind. This will really make a difference. There are slow days, but it was a really unusual day for us to have not sold any books – no one wanted to come out because of Storm Brendan,” he added.
“It blows me away. I don’t understand social media because I’m old-fashioned, but when Rob called me and told me the figures, I was gobsmacked,” John Westwood, 56, one of the owners, told The Guardian.