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Giorgio Armani's floral-themed collection dazzles at Milan Fashion Week

Published on: Feb 26, 2024, 09:03:22 IST
AP | Posted by , Milan
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A model walks the runway during the Giorgio Armani collection show at the Milan Fashion Week Womenswear Autumn/Winter 2024-2025. (Photo by GABRIEL BOUYS / AFP)
A model walks the runway during the Giorgio Armani collection show at the Milan Fashion Week Womenswear Autumn/Winter 2024-2025. (Photo by GABRIEL BOUYS / AFP)

Giorgio Armani showcases nature-inspired collection at Milan Fashion Week, blending Asian influences with flowing tailoring and floral motifs.

Giorgio Armani’s collection for the next cold weather season, previewed on the last day of Milan Fashion Week on Sunday, embraces the designer's love of nature and admiration of Asian cultures expressed in his trademark flowing and flattering tailoring. Think garden party for the daytime looks, with pretty embroidered shoes and hats complementing ensembles of unstructured jackets and textured trousers accented by obi belts.

A dragonfly motif landed on a field of flowers in one dark velvet look, and a couture-worthy jacket was constructed out of three-dimensional organza flowers. Evening wear glittered like so many fireflies. Armani said he chose winter flowers as a motif as an expression of resistance and contrast — and because everyone loves a flower. (Also read: Milan Fashion Week highlights: Ferragamo's freedom of expression and Bottega Veneta's message of hope stole the show )

“I believe that all of you would love to have a black jacket with embroidered colored flowers that … announces a better season,” Armani told journalists after the show. Armani, who turns 90 this summer, said he finds the job as challenging as he did when he launched more than four decades ago, acknowledging the quest to satisfy his own expectations is exhausting. He said he worked for eight months on one floral element.

“This work is tiring, and I am still not happy,’’ the designer said. “If you come to the next show, I will have changed something.” Front-row guests at the second show, benefitting from Armani’s own fine-tuning, included Cate Blanchett, a frequent house guest, Italian rocker Victoria De Angelis, actor Aaron Taylor-Johnson, director Sam Taylor-Johnson and French actor Louis Garrel.

Armani for years has anchored the last day of fashion week, with most editors abandoning Milan for Paris, the next fashion week stop. Armani said he had written to the Italian fashion council to extend Milan Fashion Week by a day to improve the flow. This week of previews has been plagued by far-flung shows, forcing the fashion fleet of sedans and shuttles to traverse the city multiple times, complicated by anti-war demonstrations, a transport strike and rain that snarled traffic, which led to delays in the schedule of over an hour.

  • Akanksha Agnihotri
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    Akanksha Agnihotri

    Akanksha Agnihotri is a lifestyle journalist with over 3 years of experience. She is a psychology graduate and holds a postgraduate diploma in Radio and Television Journalism from the Indian Institute of Mass Communication, Delhi, where she graduated as a gold medalist. Originally from Bhopal, the beautiful capital of Madhya Pradesh, she draws inspiration from the city’s rich cultural heritage and layered storytelling traditions that subtly shape her narrative voice. She writes extensively about fashion, beauty, health, relationships, culture, and food, exploring everything from trending styles and runway moments to wellness routines and mindful living. Passionate about meaningful and candid conversations, she enjoys interviewing celebrities, doctors, designers, and film personalities, diving into discussions on fitness, beauty, mental health, and everything fun in between. With a keen eye for trends and a thoughtful understanding of human behaviour, she brings depth, sensitivity, and authenticity to her stories, ensuring they resonate with a wide and diverse audience. When she’s not working, you’ll usually find her lost in a book, planning her next mountain trek, or mapping out spontaneous travel escapes. She loves discovering new authors, revisiting old favourites, and spending quiet afternoons in museums soaking in art, history, and culture. An avid bird-watching enthusiast, she finds joy in early morning walks, spotting rare birds, and reconnecting with nature. Whether sipping coffee while journaling her thoughts or exploring hidden corners of a new city, she constantly seeks inspiration in everyday moments that often turn into compelling story ideas.Read More

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This story has been published from a wire agency feed without modifications to the text. Only the headline has been changed.