Hailey Bieber's beauty brand Rhode acquired for a whopping $1 billion: Here's how her husband Justin Bieber celebrated

Published on: May 29, 2025, 09:10:24 IST

By Sanya Panwar

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Hailey Bieber is a billionaire and Justin Bieber is super proud. Check out their latest Instagram posts. (Instagram/ Justin Bieber and Hailey Bieber)

Hailey Bieber launched Rhode in 2022, which was acquired by e.l.f. Beauty for $1 billion. She will remain the chief creative officer and head of innovation.

Hailey Bieber's beauty brand, Rhode, was acquired by e.l.f. Beauty for a $1 billion. This significant deal marks a major milestone for the 28-year-old entrepreneur and model, who is married to singer Justin Bieber. Rhode, founded in 2022, specialises in skincare products like cleanser, moisturiser, and lip peptide gloss. Also read | Hailey Bieber calls postpartum life 'very difficult' amid speculation about marriage with Justin: 'Most sensitive time'

How Justin reacted to Hailey's big news

On May 28, the beauty brand founder announced the decision on Instagram with two pictures of herself. Justin also shared the news on Instagram by posting one of his wife's new photos alongside a screenshot of her caption, in which she elaborated on the big business decision.

Hailey Bieber wrote in her caption that e.l.f. Beauty will bring Rhode to more faces, places, and spaces, widening its distribution globally. She will take on an expanded role as chief creative officer and head of innovation.

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A post shared by Hailey Rhode Bieber (@haileybieber)

Hailey's Instagram announcement

She wrote in her caption, “When I launched Rhode in 2022, I always had big dreams for the company, and the most important thing to me is to keep bringing Rhode to more spaces, places and faces globally. So today, I am so incredibly excited and proud to announce that we are partnering with e.l.f. Beauty as we step into this next chapter in the world of Rhode. I found a like-minded disruptor with a vision to be a different kind of company that believes in big ideas and innovation in the same way that I do, and will help us continue to grow the brand. I feel invigorated, excited and more ready than ever to step into an even bigger role as Chief Creative Officer, and Head of Innovation of Rhode, as well as strategic advisor to e.l.f. Beauty.”

She added, “Thank you to the amazing Rhode team who have helped me build over the years. I couldn’t have done it without all of you. And to our Rhode community, thank you for being the most supportive and for being on this journey; this next chapter is going to be even more incredible together! As I’ve said, this is only the beginning.”

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A post shared by Justin Bieber (@justinbieber)

Justin's PDA filled post

Justin also shared a couple of PDA-packed photos with Hailey Bieber on May 29. In one photo, Hailey is seen smiling as Justin wraps his arms around her, while another shows him kissing her cheek. There was also a picture of the singer playing golf.

Take a look:

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A post shared by Justin Bieber (@justinbieber)

More about Hailey

Hailey Bieber is a 28-year-old American model, socialite, and businesswoman. Born Hailey Rhode Baldwin on November 22, 1996, in Tucson, Arizona, she's the daughter of actor Stephen Baldwin and Kennya Deodato Baldwin. She's part of the well-known Baldwin family with her uncle, Alec Baldwin, being an actor. Hailey married Justin Bieber in 2018 and they have a son, Jack Blues Bieber, born in August 2024.

ABOUT THE AUTHOR
Sanya Panwar
With a keen eye for detail and a heart for storytelling, Sanya is a seasoned lifestyle journalist who has spent over a decade documenting the intersection of aesthetics and substance. Since stepping into the media world in 2012, she has cultivated a career defined by versatility, curiosity, and an unwavering passion for what makes life both beautiful and meaningful. Over the last many years, she has navigated the fast-paced realms of health, wellness, fitness and fashion while pivoting seamlessly into the nuances of decor and travel. Her work often explores the deeper layers of modern living, delving into art and decor trends that transform spaces, insightful perspectives on gender, parenting, and mental health, immersive travel narratives that capture the essence of a destination. A self-proclaimed aesthetics enthusiast, Sanya doesn't just report on trends — she analyses them. Whether she’s identifying the next shift in fitness or discovering a breakthrough in design, she uses her platform to spark meaningful conversations that resonate with a contemporary audience. Sanya is an alumna of St. Xavier’s College, Kolkata, and the Asian College of Journalism (ACJ), Chennai, where she honed the investigative rigour she brings to her lifestyle reporting today. When she isn't chasing deadlines or conducting interviews, Sanya practices what she preaches. You’ll likely find her sipping matcha, practicing yoga, or scouting the newest cafes. Above all, she finds her balance in nature — whether it's a quiet hike or a moment of reflection in the outdoors, she remains constantly inspired by the tranquillity of the natural world.Read More

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