National Tourism Day 2024: Date, history, theme and significance of the day

Published on: Jan 24, 2024, 16:17:16 IST

By Akanksha Agnihotri, New Delhi

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National Tourism Day is celebrated every year on January 25 to recognize India's natural beauty. (Unsplash)

National Tourism Day honours India's scenic landscapes and the value of tourism to the economy. From date and history to theme, here's all you need to know.

National Tourism Day 2024: Every year, National Tourism Day is observed to honour India's scenic landscapes and to increase public understanding of the value of tourism to the country's economy. India is a popular travel destination that draws tourists from all over the world. Therefore, India places a great deal of weight on tourism from a cultural and economic standpoint. India offers a wide range of travel experiences, such as ecotourism, cruises, business, sports, rural, educational, and medical travel. India's diversity makes it a popular travel destination. The day also serves to honour the contributions made by a multitude of people who work in the travel and tourism sector. From history to significance, here's everything you need to know about this day. (Also read: Kerala: 4 tourism hotspots to host adventure sporting events in 2024 )

National Tourism Day 2024: Date and history

National Tourism Day is celebrated every year on January 25. This year it is falling on Thursday. The Indian government is reported to have first celebrated National Tourism Day in 1948. Its aims were to promote popular tourist destinations across the country and to preserve the nation's cultural heritage. In India, government plans to promote and grow tourism are formulated by the Ministry of Tourism. It also works with state, federal and private sector organisations.

National Tourism Day 2024 theme

Each year, National Tourism Day highlights a specific theme to raise awareness about various aspects of tourism. In 2024, the designated theme is 'Sustainable Journeys, Timeless Memories,' promoting responsible and mindful travel. Contrastingly, the focus in 2023 was on 'Tourism and Green Investments,' emphasizing the intersection between tourism and environmentally conscious financial initiatives.

Significance of National Tourism Day

The significance of National Tourism Day lies in its ability to raise awareness of the role that tourism plays in promoting economic growth and job creation, both nationally and globally. The day also seeks to increase public understanding of the economic, social and cultural impact of tourism on a country's economy. This day also highlights the importance of sustainable tourism practices that benefit local communities. Numerous programmes, seminars, workshops and tourism-related promotions are planned for the day to showcase the distinctive experiences and attractions that the country's diverse regions have to offer.

ABOUT THE AUTHOR
Akanksha Agnihotri
Akanksha Agnihotri is a lifestyle journalist with over 3 years of experience. She is a psychology graduate and holds a postgraduate diploma in Radio and Television Journalism from the Indian Institute of Mass Communication, Delhi, where she graduated as a gold medalist. Originally from Bhopal, the beautiful capital of Madhya Pradesh, she draws inspiration from the city’s rich cultural heritage and layered storytelling traditions that subtly shape her narrative voice. She writes extensively about fashion, beauty, health, relationships, culture, and food, exploring everything from trending styles and runway moments to wellness routines and mindful living. Passionate about meaningful and candid conversations, she enjoys interviewing celebrities, doctors, designers, and film personalities, diving into discussions on fitness, beauty, mental health, and everything fun in between. With a keen eye for trends and a thoughtful understanding of human behaviour, she brings depth, sensitivity, and authenticity to her stories, ensuring they resonate with a wide and diverse audience. When she’s not working, you’ll usually find her lost in a book, planning her next mountain trek, or mapping out spontaneous travel escapes. She loves discovering new authors, revisiting old favourites, and spending quiet afternoons in museums soaking in art, history, and culture. An avid bird-watching enthusiast, she finds joy in early morning walks, spotting rare birds, and reconnecting with nature. Whether sipping coffee while journaling her thoughts or exploring hidden corners of a new city, she constantly seeks inspiration in everyday moments that often turn into compelling story ideas.Read More

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