BJP preparing handbook on UP win to share success formula with poll-bound states
In a booklet, the party will list the key ‘to-do’ things that would serve as a broad blueprint that the other state units can tweak to their advantage.Updated: Apr 17, 2017 11:42 IST
The BJP’s Uttar Pradesh unit is compiling a booklet containing secrets of its brilliant win in the most populous state.
The party would share these success mantras with its units in other election-bound states like Gujarat and Himachal Pradesh.
Orissa would be up next in 2019 and the BJP has already decided to hold its next national executive in Orissa as part of its ambitious expansion plans in the east that gained a fillip after the party’s win in Assam.
In the booklet, the BJP state unit would list the key ‘to-do’ things that would serve as a guide for party functionaries, right down to the district level. The booklet would serve as a broad blueprint that the other state units can tweak to their advantage.
In the advanced stage of preparation, the booklet has five sections—booth management, campaigning, use of social media and IT tools, public orientation and engagement, besides public feedback.
The BJP’s sweep of UP in 2014 Lok Sabha polls had raised expectations for the 2017 state polls.
“The challenge was to hold on to the gains made in 2014. It wasn’t an easy task because we were up against caste players like SP and BSP that had well entrenched bases in rural UP. Along with negotiating the caste maze, we were also expected to win over Dalits and OBCs while retaining the upper castes. Then we were expected to counter the SP-Congress alliance. All in all, it was a big challenge,” a BJP leader said.
“The booklet will allow local BJP leaders and key party workers in election-bound states to study the measures and replicate them in different states after making changes, if, required, in accordance with local needs,” BJP state general secretary Vijay Bahadur Pathak told Hindustan Times.
The 2017 UP win of the BJP was also about effective management of resources and technology—an area where the party plans to lay special thrust, along with booth management that party chief Amit Shah had emphasised from day one.
The systematic introduction of various people-centric initiatives and ensuring that rural pockets got to know about them through innovative approaches like ‘alaav sabhas’ or bonfire meets, parivartan chaupals and kamal or lotus melas in a carnival like setting also played a part in BJP win.
“The aim is to share our election approach model with colleagues within the party through this booklet. It will also mention the four public welfare schemes—Jan Dhan Yojana, Ujjwala gas yojana, construction of toilets under Swachh Bharat Abhiyaan and the herbal urea scheme—that impressed the voters of UP,” Pathak said.
State BJP spokesperson Manish Shukla said the effective use of the BJP war-room will also be explained in the booklet.
“We prepared a database of 14 crore voters of the state with figures about their gender, caste and economic profile to understand them better. The 11.52 lakh booth-level workers helped the party reach voters in even the remotest part of the state,” Shukla said.
“Statewide membership drives, details of other events like Parivartan Yatras, backward wing meetings and wish-list of voters used to draft the manifesto will all find a place in the booklet,” he said.
First Published: Mar 27, 2017 10:05 IST