Wrapping ripper-uppers will consider being more careful with new gift-wrapping styles, like these reusable fabrics, which minimise landfill.(IMAGE COURTESY OH SCRAP)
Wrapping ripper-uppers will consider being more careful with new gift-wrapping styles, like these reusable fabrics, which minimise landfill.(IMAGE COURTESY OH SCRAP)

Surprise! Sustainable wrapping is making for a stylish cover-up

It’s mindful of the present, in more ways than one. New startups are hoping to turn gift-wrapping into an eco-friendly but chic business.
By Natasha Rego | Hindustan Times
UPDATED ON JAN 08, 2021 08:50 PM IST

It’s the thought that counts. But so does the wrapping. And yet, the latter has just a fleeting existence, here one moment, ripped apart the next.

If you’re concerned about the amount of waste this generates (an estimated two million kilograms of wrapping paper is produced in the US alone each year; about half of it is never reused), sustainable gift-wrapping start-ups are now offering to wrap your gifts in upcycled and recyclable materials ranging from (really pretty) scrap cloth to colourful newspaper, old posters, and pretty bits of textile waste.

Raahul Khadaliya’s The Second Life (thesecondlife.co), based in Bengaluru, is focused on sustainable design. His signature product is a range of block-printed gift-wrapping made from newspaper. He works with artisans who use water-based dyes to create floral patterns in brilliant colours on newspaper. Movie posters get the same treatment.

 

via GIPHY

The company also turns discarded paper, cardboard, cloth, and tyre tubes into planners, lanterns, cardholders, envelopes, and wrapping paper. “We want to utilise waste such that it does not need to be recycled, so many of our products are examples of direct reuse and upcycling,” Khadaliya said.

Pune-based Amruta Walvekar, a gift-wrapping specialist and founder of Wrapistry, put out three videos featuring sustainable gift-wrapping ideas last May.

Her techniques involved fashioning surplus toilet paper and old magazine pages into flowers, using the handles of brown paper bags for stems. The gifts can be covered in brown paper, wrapped in string, with the paper blooms pasted in a corner, along with a leaf or two from the garden.

For rip-resistant wraps, look east. Furoshiki, the 17th-century Japanese method of wrapping a gift with fabric and decorative knots was traditionally used to pack goods for transport.

The aptly named Second Life has a line of block-printed gift-wrapping made from newspaper. (IMAGE COURTESY SECOND LIFE)
The aptly named Second Life has a line of block-printed gift-wrapping made from newspaper. (IMAGE COURTESY SECOND LIFE)

Eco-conscious Indian companies now have their own lines of Furoshiki gift-wrapping. Aeshaane, a fashion label by Chennai-based Neesha Amrish, offers cloth wraps in striking block-printed cottons and silks.

Oh Scrap Madras, which specialises in upcycling waste fabric as potlis, or pocket bags and twine, launched their line of Furoshiki products just in time for Diwali, in October.

Once you’ve placed your order, WhatsApp instructions follow on how to wrap the cloth in different styles. There are also instructional videos on their Instagram page, @ohscrapmadras.

“We usually get scraps from garment exporters and tailoring units, but last year we held a donation drive after people kept asking us if they could send us stuff. We received everything from old curtains and bedsheets to saris,” said co-founder Dominique Lopez.

The wraps can eventually become part of the gift, doubling as a scarf or neckerchief until they are needed to wrap another gift and are passed on.

SHARE THIS ARTICLE ON
Close
Valdes’s comments come amid optimism in the European tourism industry sparked by the announcement last week of the U.K.’s plan to lift all coronavirus related restrictions by June 21. (Unsplash)
Valdes’s comments come amid optimism in the European tourism industry sparked by the announcement last week of the U.K.’s plan to lift all coronavirus related restrictions by June 21. (Unsplash)

Spain to consider bilateral deals and travel corridors

Bloomberg
PUBLISHED ON MAR 01, 2021 07:53 PM IST
Spain is ready to consider bilateral deals and corridors “with third countries” if a solution on vaccine certificates cannot be reached at the European Union level, according to Tourism Secretary Fernando Valdes.
Close
"EVERYDAYS: THE FIRST 5000 DAYS" is a collage, by a digital artist BEEPLE, that is on auction at Christie's. (REUTERS)
"EVERYDAYS: THE FIRST 5000 DAYS" is a collage, by a digital artist BEEPLE, that is on auction at Christie's. (REUTERS)

Photos: Digital artist Beeple's work auctioned at Christie's for $6.6 million

Reuters
PUBLISHED ON MAR 01, 2021 07:42 PM IST
A recent Christie's auction offered the first-ever purely digital work of art: Everydays - The First 5000 Days by Mike Winkelmann, also known as, Beeple. Within the space of an hour the bidding amount of $100 has jumped to $1 million. Beeple's digital art is known to carry an NFT (non-fungible token), which is a unique digital token that carries the artist's signature. Beeple's work focuses on 'society's alternating obsession with and fear of technology.
Close
Monday motivation: Malaika Arora shares steps-benefits of Anulom Vilom Pranayama(Instagram/malaikaaroraofficial)
Monday motivation: Malaika Arora shares steps-benefits of Anulom Vilom Pranayama(Instagram/malaikaaroraofficial)

Monday motivation: Malaika Arora shares steps-benefits of Anulom Vilom Pranayama

By Zarafshan Shiraz
UPDATED ON MAR 01, 2021 06:24 PM IST
  • Yoga enthusiast Malaika Arora stresses on the importance of breathing for overall wellness, lays Monday motivation by taking fitness freaks through the steps and benefits of Anulom Vilom Pranayama or Alternate Nostril Breathing exercises | Watch
Close
Ranjan Kamath recording the life story of Kannada filmmaker Girish Kasaravalli. Kamath has published 20 such histories on YouTube. They include celebrities and ordinary folks.
Ranjan Kamath recording the life story of Kannada filmmaker Girish Kasaravalli. Kamath has published 20 such histories on YouTube. They include celebrities and ordinary folks.

Putting life on the record with the Mitra Tantra Archive

By Natasha Rego
PUBLISHED ON MAR 01, 2021 06:03 PM IST
Filmmaker Ranjan Kamath is recording oral history of luminaries and lay people. Anyone with a story to tell, he says, is worth hearing out
Close
The photo of Jonah Hill posted by The Daily Mail(Instagram)
The photo of Jonah Hill posted by The Daily Mail(Instagram)

Jonah Hill shares body acceptance post, calls out daily for shaming him

By hindustantimes.com | Edited by Alfea Jamal, Hindustan Times, Delhi
UPDATED ON MAR 01, 2021 05:53 PM IST
American actor and comedian Jonah Hill was the subject of one such article by a leading British daily and the two time Oscar nominee decided to take it in his stride, and turned it into a post about body positivity and acceptance.
Close
The fashion week will be organised in a hybrid format, i.e. virtual and on-ground events. (Representational Image)(Unsplash)
The fashion week will be organised in a hybrid format, i.e. virtual and on-ground events. (Representational Image)(Unsplash)

Lakme Fashion Week, Fashion Design Council Of India team up for Phygital week

PTI, Mumbai
UPDATED ON MAR 01, 2021 07:04 PM IST
Lakme Fashion Week (LFW) and Fashion Design Council of India (FDCI) on Monday announced they are set to present a joint fashion week scheduled to be held from March 16-21
Close
Recipe: Sink your teeth into the goodness of Butterfly Pea Powder Bounty Bars(Instagram/pastry_creation_1)
Recipe: Sink your teeth into the goodness of Butterfly Pea Powder Bounty Bars(Instagram/pastry_creation_1)

Recipe: Sink your teeth into the goodness of Butterfly Pea Powder Bounty Bars

By Zarafshan Shiraz
UPDATED ON MAR 01, 2021 04:29 PM IST
  • Up for some homemade chocolate that is bursting with flavour and nutritional benefits? Try this extremely simple recipe of Butterfly Pea Powder Bounty Bars that are not only a mouthwatering vegan treat but also helps one to lose weight and feel great
Close
Falafel recipe(Instagram/deepalimhow)
Falafel recipe(Instagram/deepalimhow)

Recipe: Make your evening tea extra special with freshly made hot falafel

By hindustantimes.com | Edited by Nishtha Grover, Delhi
PUBLISHED ON MAR 01, 2021 03:56 PM IST
  • Eat it with hummus or just like that, you can also use it in your sandwiches and burgers, falafel is truly a diverse dish. That is not all, it is also extremely easy to make. Try this simple recipe and tell us what you think.
Close
Emma Corin(Instagram)
Emma Corin(Instagram)

Golden Globes: Crown actor Emma Corrin's Miu Miu gown inspired by Pierrot clowns

By hindustantimes.com | Edited by Alfea Jamal, Hindustan Times, Delhi
PUBLISHED ON MAR 01, 2021 03:47 PM IST
Actor Emma Corrin, the breakout star of the fourth season of Netflix's insanely popular series The Crown, shared that her Miu Miu gown was inspired by Pierrot clowns
Close
This photo provided by the New Orleans Museum of Art shows "Peking University, Beijing, China," 1991, by Lois Conner. The print is a gift from Cherye R. and James F. Pierce to the museum.(AP)
This photo provided by the New Orleans Museum of Art shows "Peking University, Beijing, China," 1991, by Lois Conner. The print is a gift from Cherye R. and James F. Pierce to the museum.(AP)

New Orleans Museum of Art announces 3 big gifts in 1 month

AP, New Orleans
PUBLISHED ON MAR 01, 2021 03:39 PM IST
The New Orleans Museum of Art has announced a major gift to its photography department - the third such announcement this month.
Close
Karisma Kapoor flaunts lean figure(Instagram/therealkarismakapoor )
Karisma Kapoor flaunts lean figure(Instagram/therealkarismakapoor )

Karisma Kapoor starts new month with fitness post, flaunts lean figure

By Nishtha Grover, Delhi
PUBLISHED ON MAR 01, 2021 02:28 PM IST
  • Karisma Kapoor recently took to Instagram to flaunt her toned midriff and inspired us to start the month on a fitter note and take care of our health.
Close
The coronavirus pandemic changed the phrases that we used. (Shutterstock/ Representative)
The coronavirus pandemic changed the phrases that we used. (Shutterstock/ Representative)

Phrases we never thought we’d say but for 2020 !

PUBLISHED ON MAR 01, 2021 02:16 PM IST
Sentences we never thought we’d say, and then 2020 happened
Close
Japanese manga artist Kamentotsu, who goes by his pen name and wears a mask in media appearances, draws his four-panel strip comic 'Koguma's Cake Shop' at his workspace in Tokyo, Japan October 8, 2020.(Reuters)
Japanese manga artist Kamentotsu, who goes by his pen name and wears a mask in media appearances, draws his four-panel strip comic 'Koguma's Cake Shop' at his workspace in Tokyo, Japan October 8, 2020.(Reuters)

For manga's striving artists in Japan, success lurks online

Reuters, Tokyo, Japan
PUBLISHED ON MAR 01, 2021 01:44 PM IST
By searching for talent online, publishers squeezed by the rise of the internet can see an artist's audience potential out in the open.
Close
A team of researchers suggests three ways to more fairly and effectively distribute the vaccine so that people in poor countries get the vaccine as soon as possible.(Pixabay)
A team of researchers suggests three ways to more fairly and effectively distribute the vaccine so that people in poor countries get the vaccine as soon as possible.(Pixabay)

Researchers shed light on why Covid-19 vaccine distribution methods fall short

ANI, New York [us]
PUBLISHED ON MAR 01, 2021 01:31 PM IST
Several proposals have emerged on how to distribute the Covid-19 vaccine, but they fall short in ensuring that the vaccine is distributed fairly.
Close
Long-term, heavy coffee consumption - six or more cups a day - can increase the number of lipids (fats) in your blood to significantly heighten your risk of cardiovascular disease (CVD).(Pixabay)
Long-term, heavy coffee consumption - six or more cups a day - can increase the number of lipids (fats) in your blood to significantly heighten your risk of cardiovascular disease (CVD).(Pixabay)

Study: Too much coffee consumption can be detrimental for your heart health

ANI, Adelaide [australia]
PUBLISHED ON MAR 01, 2021 01:05 PM IST
Too much coffee could be detrimental for your heart health and could cause heart-related issues, suggest the findings of a new study.
Close
SHARE
Story Saved
OPEN APP