Now, RInfra allows builders to apply for connection online

With consumers now having the option to change their power distributor, power companies are trying to woo consumers in every possible way. And suburban power distributor, Reliance Infrastructure (RInfra) is a front-runner in this race.

With consumers now having the option to change their power distributor, power companies are trying to woo consumers in every possible way. And suburban power distributor, Reliance Infrastructure (RInfra) is a front-runner in this race.

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The company, which supplies electricity to nearly 28 lakh people in the suburbs, started a pilot project on Tuesday, allowing real estate developers and builders who are presently constructing skyscrapers and commercial buildings, to apply for a power connection through its online application form.

Sources in RInfra said that if the pilot project turns out to be successful, the online service would be extended to regular consumers who want to change their power distributor and want to apply for a new connection.

"People will be able to submit their documents online, instead of standing in queues. We intend to extend this facility to all new applications in phased manner," said a spokesperson from RInfra.

Applicants will be required to fill in a form and collate required documents including a passport size photograph, ration card and a purchase/sale agreement of their property.

Power experts believe this facility is a business tactic to attract consumers right at the beginning and to retain them.

"If a builder or a developer is given a connection, it would become mandatory for people coming to stay there to get connection from that specific distributor initially," said a power expert on condition of anonymity.