These dreamy gowns and lavender women demand to be on the red carpet

Giorgio Armani set out to move his couture clients with mauve when he dedicated an entire collection to the colour at his Haute Couture Spring/Summer 2016 fashion show in Paris. (REUTERS)

Updated on: Jan 27, 2016 5:39 PM IST

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Giorgio Armani set out to move his couture clients with mauve when he dedicated an entire collection to the colour at his Haute Couture Spring/Summer 2016 fashion show in Paris. (REUTERS)

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Updated on Jan 27, 2016 5:39 PM

Paying little interest to the fashion world’s disdain for the hue that’s inspired a million curtain valances, the Italian stalwart reached peak purple with a collection that saw everything from reefer jackets to thigh skimming blouson shorts and shimmering bustier gowns on offer in the shade. (REUTERS)

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Armani sure knows that it’s the fairy tale dresses that get his customers most frenzied. (AFP)

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Separates including blouson tabards in printed lame and crinoline jackets were suggested as potential additions to their bulging wardrobes. (AFP)

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A model presents a creation for Giorgio Armani Prive during 2016 spring/summer Haute Couture collection in Paris. (AFP)

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The designer also toyed with a more contemporary silhoette. (AFP)

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A model presents a creation by Italian designer Giorgio Armani as part of his Haute Couture Spring/Summer 2016 fashion show for Giorgio Armani Prive in Paris, France, January 26, 2016. REUTERS/Benoit Tessier (REUTERS)

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For the most part, his designs were conservative in structure and dynamic in terms of craftsmanship and couture worthy details. (AFP)

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A designer with over five decades of experience, Armani may not be the most cutting edge at couture week but he is an expert at giving his customers the good old fashioned glamour they crave. In essence, this was mauve madness (AFP)