DLF sells luxury residences in Privana South in Gurugram for over ₹7,200 crore ahead of official launch

Spread across about 25 acres in Sectors 76 and 77, Gurugram, the luxury residential offering by DLF was sold out within 72 hours in its pre-launch phase

Published on: Jan 8, 2024, 10:11:43 IST

By Vandana Ramnani

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Real estate major DLF said on January 8 that it has sold more than 1000 luxury housing units that are part of its latest offering Privana South in Gurugram, for ₹7200 crore, within three days of pre-launch.

In a regulatory filing, DLF announced "pre-formal launch sales of approximately ₹7,200 crore for its latest luxury residential development, DLF Privana South in Gurugram."

Spread across about 25 acres (about 10 hectares) in Sectors 76 and 77, Gurugram, this luxury residential offering by DLF was sold out within 72 hours, in its pre-launch phase, the company said in a regulatory filing.

In 2023, the company had launched a high-rise luxury housing project The Arbour after almost a decade that had witnessed pre-formal launch sales of more than ₹8,000 crore. It was sold out completely before the official launch.

The enclave will comprise 1,113 luxury residences across seven towers. These would be 4 BHK apartments and penthouses. ‘DLF Privana South’ will be part of a larger development, DLF Privana spread over approximately 116 acres in Sectors 76 and 77, the company said.

Also Read: Inventory worth over ₹1400 crore sold in newly launched projects in Haryana: DLF

The project offers views of the verdant Aravalli Range and in the vicinity of the upcoming Safari Park spread over 10,000 acres.

“DLF Privana South is the latest addition to our esteemed portfolio of luxury residences. The swift pre-launch sellout serves as a testament to the increasing demand for high-rise luxury developments by DLF, delivering the highly aspirational DLF lifestyle. To discourage bulk bookings, each buyer was allotted only one unit, with about 25% of the sales coming from Non-Resident Indians (NRIs), and a booking amount of ₹50 lakh, as opposed to the industry standard of ₹10 lakh,” said Aakash Ohri, Joint Managing Director and Chief Business Officer, DLF Home Developers Ltd.

Also Read: DLF’s Privana South attracts NRIs from across the world, including Africa for the first time

He said that DLF Privana South is set to redefine benchmarks in luxury living space, adding the project signifies our entry into this region, emerging as the new focal point of the city amid the convergence of flourishing businesses.

The project is strategically located near the confluence of Southern Peripheral Road, NH-48, NPR (Dwarka Expressway) and CPR, it offers swift accessibility to key city hubs and beyond, surrounded by well-developed infrastructure, including offices, schools, 5-star hotels, and golf courses.

The project has been designed by ARCOP. The interiors emphasise luxury, featuring expansive 9’9” -wide large decks and lofty 3.4-meter floor-to-floor heights, offering panoramic views of both the Aravalli range and the vibrant Gurugram skyline. Its 472-meter frontage along a 60-meter sector road has been purposefully designed to enhance air circulation, increase visibility, maximise natural light, and provide exceptional connectivity, the company said in its regulatory filing.

ABOUT THE AUTHOR
Vandana Ramnani
Vandana Ramnani leads the real estate vertical at Hindustan Times Digital, bringing over two decades of journalism experience across real estate, education, human resources, and foreign affairs. She specialises in India’s real estate sector, covering residential and commercial markets in Delhi-NCR, Mumbai, and Bengaluru, with in-depth reporting on regulatory developments, urban policy, housing trends, and interviews with industry leaders. Her work has also appeared in the Hindustan Times newspaper and HT Estates. Earlier, Vandana played a key role in establishing the real estate vertical at Moneycontrol (NW18 Group), shaping its editorial direction and market coverage. She has also written extensively on international education for HT Education, tracking global study destinations, policy changes, and student mobility trends, earning the Singapore Education Award 2009 for Best Media Coverage (Print). Her reporting portfolio includes human resources and employment trends for HT ShineJobs and PowerJobs, as well as lifestyle and interior design features for HT Premium Homes. Vandana began her career with the Press Trust of India, gaining strong editorial and reporting expertise. She was also selected for a prestigious fellowship at Fondation Journalistes en Europe in Paris, where she wrote for EuroMag. One of her notable reporting assignments included covering Germany’s capital relocation from Bonn to Berlin. Outside of journalism, Vandana is a passionate traveller, constantly seeking out charming hideaways across India and the lesser-known, offbeat corners of Southeast Asia.Read More

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