AR Rahman launches augmented reality photo app | regional movies | Hindustan Times
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AR Rahman launches augmented reality photo app

Through this app, AR Rahman aims to bring himself closer to millions of his fans worldwide, as a life-size augmented reality (AR), where fans can take pictures with him as if he was actually present in person.

regional movies Updated: Jan 30, 2018 17:13 IST
Karthik Kumar
AR Rahman’s augmented reality app is called Ar x AR.
AR Rahman’s augmented reality app is called Ar x AR.

Academy award winning music composer and producer, AR Rahman has created history by becoming the first person in the world to start an Augmented Reality Channel using Apple’s ARKit. The application is called Ar x AR, and Rahman has collaborated with Avantari, a Hyderabad based technology company engaged in interactive marketing through augmented reality to create this. Through this app, Rahman aims to bring himself closer to millions of his fans worldwide, as a life-size augmented reality (AR), where fans can take pictures with him as if he was actually present in person and also interact with him.

Speaking about the app, Rahman said in a statement, “Other than music, the one thing people ask me often is to take pictures with me. While it’s fun to do it when I am outside bonding with fans, it’s is also a hindrance to creativity. Thoughts and tunes come at random moments to me, while I am walking in the airport or while I am sitting in a lounge or dining at a restaurant. Instead of denying and feeling odd about it, the idea of an augmented reality photo app felt like such a blessing.”

Avantari is a tech company from India that’s been at the forefront leveraging life size Augmented Reality (AR) as a communication platform. AR x AR brings AR Rahman to the homes of millions of people across the world as a life-size Augmented Reality.

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