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Mersal: Teaser of Vijay’s film clocks 9 million views in less than 24 hours, beats Ajith’s Vivegam

The teaser of Mersal released on September 21 evening and in less than 24 hours, the Vijay-starrer had crossed 9 million surpassing Ajith’s Vivegam record.

regional movies Updated: Sep 22, 2017 14:07 IST
HT Correspondent
HT Correspondent
Hindustan Times, New Delhi
Mersal,Mersal Teaser,Vijay
Vijay’s Mersal will release on Diwali.

Anything Tamil superstar Vijay does, it makes for news. The teaser of his upcoming film Mersal was launched on September 21 evening on director Atlee’s birthday and it has already crossed 9 million views, beating arch rival Ajith’s super hit Vivegam’s record.

The trailer of Vivegam clocked 10 million views within the first three days of its release. Given the rabid fans of both stars, this is bound to excite (or incite) them further.

Mersal’s teaser presented Vijay in all his flourish as he plays three different characters. In his avatar as a local leader (he is shown as a panchayat head from the 1980s), Vijay plays the populist card well. Yes, the teaser too has Jallikattu references. As a magician, we see a more contemporary Vijay. From the look of it, Vijay and his card tricks look slighty edgy. In a scene from the teaser, one got the feeling that he was fighting with goons with the help of his cards.

Mersal, directed by Atlee with whom Vijay delivered the monstrous hit Theri (2016), will have three heroines -- there’s Samantha Ruth Prabhu, Kajal Aggarwal and Nithya Menen. While Vijay has been paired with Samantha and Kajal in the past, this is the first time he is working with Nithya.

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First Published: Sep 22, 2017 13:58 IST