Nene Raju, Nene Mantri: Rana Daggubati to take selfies with fans via AR motion posters
Using the inventive AR technology, the makers of the film have created 3D AR motion posters for their lead actors Kajal Aggarwal and Rana Daggubati.regional movies Updated: Jul 17, 2017 20:20 IST
Actor Rana Daggubati’s upcoming multilingual political drama Nene Raju, Nene Mantri, which also stars Kajal Aggarwal and Catherine Tresa, is said to be the first Indian film to get 3D Augmented Reality (AR) motion posters.
Using the inventive AR technology, the makers of the film have created 3D AR motion posters for their lead characters Jogendra and Radha. The lightweight app called Appstar will reveal thrilling aspects of the lead characters.
Guys some serious technological breakthrough's interms of storytelling and advertising. Will connect with full details by 6pm today! #NRNM— Rana Daggubati (@RanaDaggubati) July 17, 2017
Upbeat about Appstar app’s apparent impact, John Paoletto, Head of Design Avantari, the creators of this AR for Nenu Raju, Nene Mantri said in a statement: “It’s a complete new experience for the movie audience and we are hopeful it will be equally exciting for everyone around the world.”
The AR experience can be experienced through downloadable Appstar on android and iOS as well as through AR Poster (standee) placed in over 700 theatres.
Co-producer Suresh Babu said, “This application is a nice way to introduce Augmented Reality to the masses; AR has lot of benefits in education, entertainment, gaming and marketing.”
Directed by Teja, Nene Raju, Nene Mantri is produced by Suresh Babu Daggubati, CH Bharath Chowdhary and V Kiran Reddy under Suresh Productions and Blue Planet Entertainments.
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First Published: Jul 17, 2017 20:20 IST