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Twitter launches first-ever Rajinikanth emoji for Kaala

Rajinikanth’s Kaala is about a don, Kaala Karikaalan, hailing from Tamil Nadu who settled in Dharavi, Mumbai.

regional movies Updated: May 28, 2018 15:11 IST
Press Trust of India
Press Trust of India
Press Trust of India
Kaala is set to hit the screens on June 7, 2018.

Twitter today launched a special emoji for superstar Rajinikanth’s upcoming film Kaala. The film is produced by Rajinikanth’s son-in-law Dhanush’s production banner Wunderbar Films.

According to the microblogging site, the “emoji aims to delight Rajinikanth’s fans on Twitter by adding colour to the conversations and helping them connect to his character instantly.”

“We are thrilled to partner with Wunderbar Films for Kaala and delight fans in anticipation of the movie release with a special emoji inspired by Rajinikanth.

“We look forward to partnering with films across India and enhance the #OnlyOnTwitter experience for everyone,” Keya Madhvani-Singh, Head of Entertainment Partnerships, Twitter India, said in a statement.

Kaala is set to hit the theatres on June 7.

(‘This story has not been modified from its original version’)

First Published: May 28, 2018 15:10 IST