French hotel brand Mama Shelter, voted among Europe's trendiest properties, has announced it will expand internationally.
The company confirmed earlier this month that it plans to open a property in Los Angeles, California next year and Istanbul, Turkey this year, with further French expansion also planned in Lyon and Bordeaux over the coming months.
With design from Philippe Starck, Mama Shelter's first property in Paris has been widely praised by both critics and travelers for its low-key style, range of services and activities and a good price -- it has picked up awards from the likes of CondÃ© Nast Traveller, Wallpaper and Vogue, and was named among Europe's 25 trendiest properties by TripAdvisor this year.
With a new property in Marseilles on the French Riviera open to the public for the first time this month, the team behind Mama Shelter -- who also founded Club Med -- have clearly spotted their niche.
However, the name isn't the only one when it comes to reasonably priced chains boasting oodles of style -- Ian Schrager's new low-cost, high design concept Public Hotels has been attracting rave reviews in Chicago, despite his acknowledgement that the style is the "opposite of Philippe Starck."
It's a fair bet to suggest that there are more in the pipeline, but Public hasn't been quite as open about its ambitions as citizenM, the Amsterdam-born brand which offers miniature rooms with serious style.
Already holding a clutch of awards (including one as Europe's trendiest), citizenM has expanded to Glasgow and has its sights set on London, New York and Paris, with London set to open this summer.