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China firm makes employees eat fire to boost their self-confidence: ‘I found it degrading’

An employee of a Chinese firm took to social media, claiming that she was forced to eat fire in her company and that the activity left her feeling scared.

Published on: Jan 9, 2025, 10:02:44 IST
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A Chinese company is under heavy fire from social media users after an employee shared an “unreasonable team-building activity” imposed by the organization. The worker claimed that the company compelled employees to eat fire as a method to boost self-confidence and help them face their fears, sparking widespread outrage and criticism.

Employees eating fire as a part of team-building exercise. (Screengrab (Douyin))
Employees eating fire as a part of team-building exercise. (Screengrab (Douyin))

According to the South China Morning Post (SCMP), social media user Rongrong revealed this practice on a major Chinese social media platform. She claimed that she was afraid of putting a burning cotton bud in her mouth but went ahead with it because she feared losing her job.

“Performers must control their breathing, keep their mouth moist, and time the closure precisely. Only trained professionals can do this safely,” the worker wrote on social media, reported the outlet.

Also Read: 86% of Indian employees are 'struggling' or 'suffering': Gallup Global Workplace report 2024

“The purpose was to show the company’s leadership our determination. To show that we wanted to win, and we wanted to make money,” she added. Later, she added that she found the entire activity “degrading.”

“Professional training”

Unfortunately, the fire-eating exercise is not exclusive to Rongrong’s company. As per SCMP, a team-building company in eastern China, Renzhong, offers a service that trains employees in fire-eating techniques. According to the website, they also arrange on-site fire safety equipment.

Outrage on social media:

The social media user’s post led to widespread outrage on the Chinese site Douyin, reported the outlet. According to SCMP, an individual wrote, “Protecting workers under labour laws still has a long way to go.” Another added, “A disguised obedience test.”

A third shared a personal story, “At my last job, we had to stand more than two metres up, close our eyes, and fall backwards, trusting colleagues to catch us. Some girls were not caught and hit the ground. I was so scared that I cried.”

Also Read: Employees forced to eat chillies, lie on floor to greet boss: Bizarre punishments at Chinese firms

“Harsh treatment”

As per the outlet, this is not an one-off incident, there have been reports of harsh treatment during team-building exercises that leave employees uncomfortable. In an earlier incident, workers of a company were made to crawl on streets at night after they lost a game.

In another reported incident, company employees were forced to hug trash bins and strangers on the street, all in the name of building confidence and camaraderie among team members.

  • Trisha Sengupta
    ABOUT THE AUTHOR
    Trisha Sengupta

    Trisha Sengupta works as Chief Content Producer at Hindustan Times with over six years of experience in the digital newsroom. Known for her ability to decode the internet’s most talked-about moments, she specialises in high-engagement storytelling that bridges the gap between viral trends and traditional journalism. Throughout her tenure, Trisha has focused on the intersection of technology, finance, and human emotion. She frequently covers personal finance and real estate struggles in hubs like Gurgaon, Bengaluru, and Hyderabad, while also documenting the unique challenges of the NRI experience. Her work often highlights the movements and philosophies of global newsmakers and personalities like Elon Musk, Mukesh Ambani, Nikhil Kamath, Dubai crown prince, and MrBeast. From reporting on Amazon or Meta layoffs and startup culture to the emergence of AI-driven platforms like Grok and xAI, she provides a grounded and empathetic perspective on the stories shaping our world. When not decoding the internet, Trisha is likely offline: lost in a book, exploring a historical ruin, or navigating the world as a solo traveler. She balances her fast-paced career with family time and a healthy dose of curiosity, currently trading her "human" sources for silicon ones as she masters AI to future-proof her storytelling.Read More

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