Delhi bookstore’s criteria for hiring invokes X users' sarcasm
“Artificial Intelligence will solve this,” reads a part of a comment shared by an X user on the hiring ad by a Delhi bookstore.
A Delhi-based bookstore is receiving criticism from netizens after sharing a hiring ad on X. In their now-deleted post, they explained that the store is looking for someone whose spirit is “always bubbly” and can “smile naturally”. The requirements include working on “weekends, holidays and all hours.”

Kunzum, a chain of bookshops, posted the ad a few hours ago. “Kunzum is hiring. Full-time only, posted in Delhi NCR. We work weekends, holidays and all hours. WFH in NOT an option. Your spirit should always be bubbly, you should smile naturally, and be social enough to chat up strangers. Did we mention that we only accept and retain the best when it comes to talent, skills and performance?” read the first few lines of the ad.
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The tweet then goes on to explain the job titles available for the candidates. The post ends with the store’s contact details and a suggestion for the applicants. “We suggest you deep dive into what we do before applying,” reads the store’s advice.
Take a look at this hiring ad by the bookstore:

Since being posted, the tweet has accumulated over one lakh views. While some said that the requirements by the company can only be fulfilled by Artificial Intelligence (AI) or machines, some took the route of hilarity while reacting to the tweet.
“Forgot to mention, remuneration would be in ‘exposure'’,” shared an X user. “Artificial Intelligence will solve this. You don’t deserve to hire human intelligence,” posted another. “Bots? or Humans?” wondered a third.
“Yo whattttt….,” expressed a fourth. “And how much is the salary for these roles? “ asked a fifth. “Perhaps you should hire robots who would work all day, every day, on holidays, weekends and everything in between. You want a bubbly person to suck the life out of them. Right?” wrote a sixth.
ABOUT THE AUTHORTrisha SenguptaTrisha Sengupta works as Chief Content Producer at Hindustan Times with over six years of experience in the digital newsroom. Known for her ability to decode the internet’s most talked-about moments, she specialises in high-engagement storytelling that bridges the gap between viral trends and traditional journalism. Throughout her tenure, Trisha has focused on the intersection of technology, finance, and human emotion. She frequently covers personal finance and real estate struggles in hubs like Gurgaon, Bengaluru, and Hyderabad, while also documenting the unique challenges of the NRI experience. Her work often highlights the movements and philosophies of global newsmakers and personalities like Elon Musk, Mukesh Ambani, Nikhil Kamath, Dubai crown prince, and MrBeast. From reporting on Amazon or Meta layoffs and startup culture to the emergence of AI-driven platforms like Grok and xAI, she provides a grounded and empathetic perspective on the stories shaping our world. When not decoding the internet, Trisha is likely offline: lost in a book, exploring a historical ruin, or navigating the world as a solo traveler. She balances her fast-paced career with family time and a healthy dose of curiosity, currently trading her "human" sources for silicon ones as she masters AI to future-proof her storytelling.Read More

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