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Only 35 books sold at Lahore book fair? Truth behind viral claims

Reports of only 35 books being sold at a book fair in Lahore, Pakistan have been disputed as false.

Updated on: Oct 22, 2024, 15:00:41 IST
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Reports of only 35 books being sold at a book fair in Lahore, Pakistan have been disputed as false.

A book fair in Lahore saw book sales eclipsed by biryanis and shawarmas? Here is the truth. (Representational image)
A book fair in Lahore saw book sales eclipsed by biryanis and shawarmas? Here is the truth. (Representational image)

Several viral reports claimed that at a recent book fair in Pakistan, the focus on literature was eclipsed by food stalls. According to local reports, only 35 books were sold at the Lahore book fair, while attendees bought over 1,200 shawarmas and more than 800 plates of biryani at the event.

This claim gained widespread attention after Pakistani actor Khalid Inam tweeted it without verification. Inam told BBC Urdu that he did not vouch for the veracity of the post.

The false claims

According to a report in Asia News Network, however, food overshadowed books at the Lahore book fair. Only 35 books were actually purchased at the fair - a pitiful number by any measure. By contrast, food stalls did a roaring business, selling more than 1,200 shawarmas.

It is perhaps ironic that the book fair was organised in Lahore, generally considered the cultural and literary centre of Pakistan. The city, Pakistan’s second-largest, has historically been a hub for intellectual and literary activities. It is, in fact, the birthplace of some of the subcontinent’s most famous authors, including Saadat Hasan Manto and Faiz Ahmed Faiz.

The incident was rued by social media users who took it as a sign of Lahore’s decline. On the “Pakistan” forum on Reddit, one person called it “embarrassing”.

“Pakistan does not have a reading culture,” another said. Some were amused by the strange focus on food at a literary event.

Several people also blamed the price factor for the low book sales. “A book costs 4-500 (and usually more expensive at fairs). Biryani and shawarma are around 100. If I want a book I’d much rather go to a second hand bookshop because cheaper with more variety,” a Reddit user pointed out.

“A similar fair in Karachi would see way more sales. Price is also a thing, because a plate of biryani is 400-500 or less and an original novel is 1000-4000,” another said.

  • Sanya Jain
    ABOUT THE AUTHOR
    Sanya Jain

    Sanya Jain is an Assistant Editor with Hindustan Times Digital. She has nearly a decade of experience in covering offbeat stories that speak to the everyday experience -- from viral videos to human interest copies that spark a conversation. Her interests stretch across business, pop culture, social media trends, entertainment and global affairs. Before joining Hindustan Times, Sanya spent two years with Moneycontrol and five years with NDTV. She holds an undergraduate degree in English literature from St Stephen’s College, Delhi, and a master’s in journalism from the Xavier Institute of Communications, Mumbai. Sanya has a sharp eye for spotting emerging trends and finding newsworthy angles in viral content. She writes about a wide range of topics, from business leaders and social issues to everyday people and internet trends. She enjoys speaking to content creators, newsmakers and entrepreneurs and turning their experiences and stories into engaging, relatable articles.Read More