Sadhus confront content creator at Mahakumbh: Man dresses up as Arabic sheikh, roams around
A video of a man roaming around Mahakumbh dressed as an Arabic sheikh has sparked chatter on social media.
A content creator found himself face-to-face with a few sadhus for his choice of attire while attending Mahakumbh in Prayagraj, Uttar Pradesh. In a video that went viral on social media, the man is seen roaming around the mela while wearing an attire traditionally worn by Arabic sheikhs.

“A content creator roaming around dressed as an Arab sheikh in MahaKumbh, later people caught him and beat him up badly (sic),” an X user wrote while sharing a video of the incident.
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The video opens with the man, dressed in a thobe, walking around the mela area with two other men. His companions are heard saying that his name is Sheikh Premanand and that he hails from Rajasthan. At first, people look at him curiously. However, things quickly worsen when a few sadhus confront him. The video ends with him getting beaten up.
What did social media say?
“But why does he need to do such a kind of act,” wrote an individual. Another added, “It's important to respect cultural attire and traditions. Disrespecting or misrepresenting cultural symbols can lead to misunderstandings and harm.” A third commented, “People would do anything for social media. While a few also reacted with angry face emoticons, some simply wrote “smh (shake my head)" to express their frustration.
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What is a thobe?
Thobe, also called thawb, is a long, ankle-length traditional garment worn primarily by men in the Arabian Peninsula. It is a loose-fitting robe with long sleeves and is often white in colour, especially in Gulf countries. It is worn with a piece of cloth called keffiyeh and an accessory called agal that keeps the headgear in place.
ABOUT THE AUTHORTrisha SenguptaTrisha Sengupta is a Chief Content Producer at Hindustan Times with over six years of digital newsroom experience. Specialising in high-engagement storytelling, she blends viral trends with traditional journalism to cover the intersection of technology, finance, and human emotion. Her reporting spans real estate and personal finance struggles in hubs like Bengaluru and Gurgaon, the NRI experience, and corporate shifts like tech layoffs. Trisha also frequently tracks global figures and writes human interest stories. Offline, Trisha is an avid reader, history enthusiast and solo traveler. She balances her journalism career with family life while actively integrating AI tools into her modern storytelling approach.Read More

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