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Sadhus confront content creator at Mahakumbh: Man dresses up as Arabic sheikh, roams around

A video of a man roaming around Mahakumbh dressed as an Arabic sheikh has sparked chatter on social media.

Published on: Jan 24, 2025, 08:31:09 IST
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A content creator found himself face-to-face with a few sadhus for his choice of attire while attending Mahakumbh in Prayagraj, Uttar Pradesh. In a video that went viral on social media, the man is seen roaming around the mela while wearing an attire traditionally worn by Arabic sheikhs.

A man dressed as an Arabic sheikh at Mahakumbh. (Screengrab)
A man dressed as an Arabic sheikh at Mahakumbh. (Screengrab)

“A content creator roaming around dressed as an Arab sheikh in MahaKumbh, later people caught him and beat him up badly (sic),” an X user wrote while sharing a video of the incident.

Also Read: 'Mona Lisa' at Mahakumbh harassed, chased by men after viral fame, sent home by family

The video opens with the man, dressed in a thobe, walking around the mela area with two other men. His companions are heard saying that his name is Sheikh Premanand and that he hails from Rajasthan. At first, people look at him curiously. However, things quickly worsen when a few sadhus confront him. The video ends with him getting beaten up.

What did social media say?

“But why does he need to do such a kind of act,” wrote an individual. Another added, “It's important to respect cultural attire and traditions. Disrespecting or misrepresenting cultural symbols can lead to misunderstandings and harm.” A third commented, “People would do anything for social media. While a few also reacted with angry face emoticons, some simply wrote “smh (shake my head)" to express their frustration.

Also Read: Woman breaks down in tears at Mahakumbh after losing her mother-in-law. Viral video moves the internet

What is a thobe?

Thobe, also called thawb, is a long, ankle-length traditional garment worn primarily by men in the Arabian Peninsula. It is a loose-fitting robe with long sleeves and is often white in colour, especially in Gulf countries. It is worn with a piece of cloth called keffiyeh and an accessory called agal that keeps the headgear in place.

  • Trisha Sengupta
    ABOUT THE AUTHOR
    Trisha Sengupta

    Trisha Sengupta works as Chief Content Producer at Hindustan Times with over six years of experience in the digital newsroom. Known for her ability to decode the internet’s most talked-about moments, she specialises in high-engagement storytelling that bridges the gap between viral trends and traditional journalism. Throughout her tenure, Trisha has focused on the intersection of technology, finance, and human emotion. She frequently covers personal finance and real estate struggles in hubs like Gurgaon, Bengaluru, and Hyderabad, while also documenting the unique challenges of the NRI experience. Her work often highlights the movements and philosophies of global newsmakers and personalities like Elon Musk, Mukesh Ambani, Nikhil Kamath, Dubai crown prince, and MrBeast. From reporting on Amazon or Meta layoffs and startup culture to the emergence of AI-driven platforms like Grok and xAI, she provides a grounded and empathetic perspective on the stories shaping our world. When not decoding the internet, Trisha is likely offline: lost in a book, exploring a historical ruin, or navigating the world as a solo traveler. She balances her fast-paced career with family time and a healthy dose of curiosity, currently trading her "human" sources for silicon ones as she masters AI to future-proof her storytelling.Read More

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