'Silent superheroes': Blinkit saves the day after couple forgets sindoor during wedding ceremony. Watch
A wedding video has gone viral after a couple realised in the middle of their ceremony that they had forgotten to bring sindoor for the ritual.
A wedding ceremony took an unexpected turn when a couple realised mid-ritual that the sindoor- an essential part of the ceremony - had been forgotten. The moment, captured in a video shared on Instagram, shows the ritual briefly pausing as family members quickly turned to a quick-commerce app to resolve the situation.

The video opens with a “disclaimer” explaining that this was not staged content but a genuine wedding-day mix-up. It then shows the wedding underway when it is discovered that the sindoor, required for the next part of the ceremony, is missing.
As the video progresses, family members are then seen coordinating an urgent order on Blinkit while the bride and groom wait. The delivery arrives within minutes, following which the ceremony resumes and the groom completes the sindoor ritual amid applause from relatives and friends.
“Right in the middle of all the madness, Pooja and Hrishi realized one tiny but very important thing was missing. Cue awkward smiles, nervous laughs, and then… Blinkit to the rescue! Because when rituals can’t wait and the wedding clock is ticking, quick deliveries save the day. Proof that modern love stories don’t just come with romance — they come with same-day delivery too,” the caption of the post read.
Watch the video below:
(Also Read: Naveen Jindal and brothers dance to Na Na Na Na Re at family wedding. Watch)
Social media reactions
The video has since gained traction online, with many users calling it a relatable example of last-minute wedding hiccups. “This happened at my devar's wedding in Gujrat too and the blinkit guy delivered it,” one user wrote.
“Same happened in my brother in law's son's wedding,” shared another.
Several users also praised Blinkit, while others joked about the situation.
“Imagine at this moment that girl asking, khali sindoor p delivery fee lgri hai kuch aur bi add krna h?,” one user jokingly wrote.
“Imagine doing destination wedding outside India and realizing they don't have blinkit,” commented another.
“@letsblinkit silent superheroes,” wrote a third user. “Blinkit ne bana di Jodi,” quipped one user.
ABOUT THE AUTHORBhavya SukhejaBhavya Sukheja is a Senior Content Producer at Hindustan Times with over 6 years of experience in digital journalism. She specialises in covering stories that reflect everyday human experiences, with a focus on viral videos, social media trends, and human-interest features that inform readers while sparking meaningful conversations. She loves chasing page views and finding stories that tug at readers’ heartstrings. Known for her strong news sense, Bhavya has a keen ability to spot emerging trends and craft angles that transform viral moments into impactful narratives. Her coverage spans pop culture, entertainment, global affairs, and the internet’s most talked-about topics, helping readers better understand the context behind what is trending online. Before joining Hindustan Times, Bhavya worked with Republic World and NDTV, where she developed her skills in real-time reporting and digital storytelling. Working in fast-paced newsrooms helped her build an editorial approach that prioritises accuracy, clarity, and audience engagement. Bhavya is driven by a curiosity about how people communicate and connect in the digital age. She is particularly interested in stories that highlight cultural shifts, shared emotions, and the evolving nature of online conversations. When she is not tracking trends or producing stories, Bhavya enjoys unplugging and spending time with her cat.Read More

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