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Travel influencer spends ₹50 lakh in one year, internet asks ‘source of income?’

Travel content creator Sharanya Iyer has revealed that she spent more than 50 lakh last year. Most of it went on visiting countries across the world.

Updated on: Jan 6, 2025, 10:22:50 IST
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Travel content creator Sharanya Iyer has revealed that she spent more than 50 lakh last year, calling it a significant switch from her earlier philosophy of saving money obsessively.

Travel content creator Sharanya Iyer says she spent  ₹50 lakh in 2024. (Instagram/@trulynomadly)
Travel content creator Sharanya Iyer says she spent ₹50 lakh in 2024. (Instagram/@trulynomadly)

Sharanya, who has more than half a million followers on Instagram, spent most of her money on travelling across the world. According to her Instagram video, she visited more than six countries in 2024. Flights alone cost the content creator 5 lakh. The major chunk of the remaining sum was spent on accommodation, activities etc.

However, aside from travel, Sharanya spent 22 lakh in buying a new Hyundai car and 5 lakh as medical expenses.

“I used to be such an obsessive Saver and spend sparingly on the ‘big’ things. 2024 changed that with help and advice and healthy pushes from my dad and friends,” the travel vlogger wrote on Instagram. She added that learning to spend instead of just saving brought her joy and a sense of safety.

“Not everyone needs to agree, but this has been my significant move last year, and it brought me so much JOY and a sense of safety in an otherwise difficult year,” she wrote.

Spending 50 lakh in one year

According to Sharanya’s Instagram video, she spent 1 lakh on visiting Laos and Thailand, 1.5 lakh in Madeira, 8 lakh on a trip to South Africa with her parents, and 3 lakh in Greenland. The damage for visiting Iceland three times? 2.5 lakh.

Besides this, she spent the summer in Europe, which cost 60,000 only, as she won 40,000 at a casino.

Taking flights to destinations across the world cost 5 lakh. Moreover, Sharanya spent 22 lakh on a new car and 5 lakh on medical expenses that insurance would not cover.

Her calculations did not include the money spent on food, daily expenses and shopping.

“I’m of course not including spends on F&B, daily expenses, material accumulations (big plans to cut that down this year too!)” she said, adding that she looked forward to “more of this in 2025.”

Her video has gone viral with 1.3 million views and a ton of surprised comments. Many of those who commented on the video wanted to know how she earned her money.

“What is your source of income? Lucky that you can afford this,” wrote one Instagram user.

“Meanwhile finance influencers are experiencing trauma after this reel,” another quipped.

One person asked how she managed to visit Iceland thrice in just 3.5 lakh. Sharanya responded saying part of the trip was sponsored and she did not include the cost of flights.

“Not saving and spending all income on travelling at a young age is a very crazy idea! I really don’t think it’s advisable,” a person opined.

Google Trends

According to Google Trends, the search term 'Sharanya Iyer' has seen sporadic spikes in popularity, with the highest search volumes originating from Daman and Diu, Tripura, Bihar, and Odisha. This surge in interest followed a recent revelation by travel content creator Sharanya Iyer, where she shared that she spent over 50 lakh last year. This marked a significant departure from her previous mindset of obsessively saving money.

  • Sanya Jain
    ABOUT THE AUTHOR
    Sanya Jain

    Sanya Jain is an Assistant Editor with Hindustan Times Digital. She has nearly a decade of experience in covering offbeat stories that speak to the everyday experience - from viral videos to human interest copies that spark conversation. Her interests stretch across business, pop culture, social media trends, entertainment and global affairs. Before joining Hindustan Times, Sanya spent two years with Moneycontrol and five years with NDTV. She holds an undergraduate degree in English literature from St Stephen’s College, Delhi, and a master’s in journalism from the Xavier Institute of Communications, Mumbai. Sanya has a sharp eye for spotting emerging trends and looking for newsworthy angles to elevate viral posts into meaningful narratives. She was the first one, for example, to cover Narayana Murthy’s remark on 70-hour work weeks that sparked a national conversation. She is equally at ease writing about business leaders as about the common man, about issues of national importance and memes that amuse social media. Sanya enjoys speaking with content creators, newsmakers and entrepreneurs to transform everyday moments into engaging, slice-of-life stories that resonate with readers. When she is not working, Sanya can be found curled up with a good book. Born and raised in Lucknow, she has spent the last several years in Delhi. She is deeply interested in animal welfare and now spends a lot of her time running after her destructive orange cat.Read More

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