Watch | Internet buzzing over Brazil’s ‘Most Beautiful Fat Girl’ contest

Over 35-plus sized women are hoping to be crowned the Most Beautiful Fat Girl in a Brazilian competition that celebrates curves. The criteria to participate includes a minimum weight of 78.6 kgs, willingness to don a swimming costume and strut their stuff in front of an audience, as well as perform a choreographed dance to prove fat is fabulous. A panel of 12 judges will score the larger ladies on their personality, congeniality, shape and beauty. For years Brazil has been seen as the land of the fit and toned beach body. But that slender image is now in the past with more than half of the population registering as overweight.