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iPhone 18 launch today: When and where to watch Apple’s big event

Apple is set to unveiling new iPhone lineup and products on September 9. Here's when and where you can catch the event live in India:

Published on: Sep 9, 2026, 15:42:47 IST

Edited by Omisha Pingua

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Apple is set to host its highly anticipated launch event on Wednesday, September 9, 2026, with the company expected to unveil its latest iPhone lineup and several other products. The event, titled “Surprise and Shine,” will take place at Apple Park in Cupertino, California, and will be the first major iPhone launch under new Apple CEO John Ternus.

Apple’s rumoured iPhone 18 Pro and iPhone Ultra could headline the company’s September 2026 launch event. (AI Generated)

For viewers in India, the event will begin at 10:30pm IST on September 9. Apple’s keynote is scheduled to begin at 10am Pacific Time (PT), which translates to 10:30pm in India. The event is expected to last around one to two hours, although Apple has not announced an official duration.

Where to watch the iPhone 18 event

Indian viewers will have several options to watch the event live. Apple will stream the event through its official website, the Apple TV app and its official YouTube channel. The YouTube stream allows viewers to set a reminder so they receive a notification when the event begins.

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Apple’s India website is also displaying the event prominently, confirming the 10:30pm IST start time.

Also Read | John Ternus: The making of Apple’s new CEO

What to expect from Apple

The biggest announcements are expected to centre on the iPhone 18 Pro and iPhone 18 Pro Max. Apple could also unveil its long-rumoured first foldable smartphone, reportedly referred to as the iPhone Ultra. However, reports suggest the standard iPhone 18 may not be part of the September launch and could instead arrive in 2027.

Beyond the iPhone, Apple is expected to introduce new wearable products, potentially including the Apple Watch Series 12 and Apple Watch Ultra 4, while new AirPods could also feature during the presentation.

The event is particularly significant because it marks the beginning of the John Ternus era at Apple following Tim Cook’s departure as CEO earlier this month. With a potential foldable iPhone and major changes to the iPhone Pro lineup on the cards, this year’s September event could be one of Apple’s most important product launches in years.

Also Read | Apple stock rises 18% ahead of Sept. 9 event: Is it still a buy?

For viewers in India: tune in to Apple’s website, Apple TV app or YouTube channel at 10:30pm IST on September 9 to watch the event live.

ABOUT THE AUTHOR
Omisha Pingua
Omisha is an early-career content producer with a strong passion for storytelling and culture. Her work reflects a curiosity about the people, ideas and events behind a headline. She holds a degree in Media and Communications from Coventry University, where she developed skills in news writing, research, multimedia storytelling, and digital content production. Her academic research explored the influence of social media on public perceptions of mental health, strengthening her interest in evidence-based reporting and media ethics. Besides journalism, Omisha has a wide range of creative interests and hobbies. She’s an amateur digital artist and content creator who also has a passion for films, cinematography and visual storytelling. She enjoys exploring different forms of creative expression and is always looking for new ways to combine written, visual, and digital media to tell compelling stories.Read More

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