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Inside Charlie Kirk's warning to Israeli PM Netanyahu in letter before his assassination, ‘You are losing…’

Charlie Kirk criticized Israel's social media strategies in a letter to Prime Minister Netanyahu, warning of declining support from the US right.

Updated on: Sep 30, 2025, 20:29:00 IST
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Charlie Kirk, a prominent conservative activist in the United States, wrote Prime Minister Benjamin Netanyahu a letter four months before to his assassination. In the letter, Kirk criticized Israel's social media deficiencies and warned that the country's once-strong support on the US right was waning.

Charlie Kirk, a conservative activist, warned PM Netanyahu in a letter four months before his assassination that Israel's social media effectiveness was declining. (AP)
Charlie Kirk, a conservative activist, warned PM Netanyahu in a letter four months before his assassination that Israel's social media effectiveness was declining. (AP)

The letter, which was released by the New York Post on Monday, makes seven suggestions for how Israel should refocus its public diplomacy efforts on social media, where research indicates that young people are increasingly obtaining their news. Kirk also volunteered to discuss the matter with the prime minister.

Also Read: Is Erika Kirk looking for partner on dating app after Charlie's death? Here's the truth

Charlie Kirk warns Netanyahu Israel is ‘getting crushed’

“In my opinion, Israel is losing the information war and needs a ‘communications intervention,'” Kirk wrote in start of the seven-page letter that he sent on May 2.

“Israel is getting CRUSHED on social media and you are losing younger generations of Americans, even among MAGA conservatives. In my opinion, you are losing the information war which will eventually translate into less political and military support from America,” he added.

Kirk's letter is the most recent indication that Israel is receiving growing condemnation from both the right and the left in the US for its public diplomacy efforts during the almost two-year conflict in Gaza. Numerous surveys have revealed a sharp fall in American support for Israel, even among Republicans, in contrast to prior years.

Kirk's suggestion to Netanyahu

In his first suggestion, he told Netanyahu, “You need a rapid response media team,” which needs to be similar to President Trump's White House Rapid Response 47 team.

Kirk went to to say that Netanyahu needs team of information warriors. He also recommended him assembling a group of pro-Israel specialists who could instantly verify false information coming from Israel.

Kirk continued on to say that Netanyahu should possibly consider about taking the freed captives on a speaking tour throughout the United States.

He said that the nation must do a better job of describing the threat it faced from Iran. "Interview regular Israelis and see what they think about the country," he explained.

He stressed that Israel's global image, particularly on social media, has to be changed.

Additionally, Kirk was concerned that Israel was losing the media battle, “which will eventually translate into less political and military support from America.”

“The Holy Land is so important to my life, and it pains me to see support for Israel slip away.”

The former Trump assistant was shot dead on September 10 while giving a speech at Utah Valley University. A day after his murder, Tyler Robinson, 22, was taken into custody. He is charged with aggravated murder and faces the death sentence.

  • Shweta Kukreti
    ABOUT THE AUTHOR
    Shweta Kukreti

    Shweta Kukreti has over 8 years of experience in covering Indian and world politics. She joined the Hindustan Times in 2024 and is primarily assigned to the US desk. She currently works as Deputy Chief Content Producer and reports on a wide range of topics, including US politics, immigration issues (especially H-1B visa) and major global events. Shweta strongly emphasizes team operations, which encompasses monitoring news, delegating tasks, editing, developing comprehensive coverage strategies, and crafting engaging, and data-informed narratives. She received the Digi Star Award at the Hindustan Times within a year of joining for her broad coverage of US politics. In 2025, she earned both a promotion and a redesignation, a significant achievement recognising her contributions and the strong value she brings to the team. She has previously worked with the Indian Express, HTDS, ANI and Republic World. Seniors in all the media organisations recognised her work. Regarding education, she earned a BA (Hons.) in Political Science and a master's degree from Delhi University, and she pursued a PG Diploma in English Journalism from the Indian Institution of Mass Communication (IIMC). She also holds a diploma in Women's Empowerment and Development from IGNOU University and a French certification course from Alliance Française de Delhi. If not working, you can find her exploring the hills and engaging in adventurous activities in Rishikesh and Himachal Pradesh. She loves to play badminton, volleyball, and chess, and spend time with her friends and family. She also enjoys spiritual activities.Read More

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