NRI killer app is ultimate city guide
The trio behind MyCityWay should not have any trouble finding their way to the NASDAQ in New York’s Times Square since the technology they have developed and won them this honour, and much more, is aimed at making large cities easy to navigate.world Updated: Jul 13, 2010 00:24 IST
Three young India-born co-founders of a tech start-up will ring the closing bell at the NASDAQ on Monday.
The trio behind MyCityWay should not have any trouble finding their way to the tech exchange in New York’s Times Square since the technology they have developed and won them this honour, and much more, is aimed at making large cities easy to navigate.
And, of course, the first app they developed in October last year was for New York.
MyCityWay is essentially an application or app for smartphones. It’s available for free for the iPhone, iPad, iPod, and for phones running Google’s Android operating system. Another version for the Blackberry will be available come September. A web version is scheduled to be launched through their portal in mid-August.
The app is available for 11 cities in the United States and for London. But MyCityWay’s founders hope to have five Indian cities, New Delhi, Kolkata, Bangalore, Chennai and Mumbai covered by the end of this year, starting with a rollout for those last two metropolises by September.
MyCityWay is run by Archana Patchirajan, Puneet Mehta and Sonpreet Bhatia. Last year, their first offering, the app for New York, won three awards at the NYC Big Apps competition organized by the city. They later received seed capital for their venture from three firms including New York City’s Economic Development Corporation.
Mehta explained what the app can do: “It’s a one-stop app. All the components tie up into an experience. Say you go for dinner, then for a Broadway show and take the subway home, this app will have details for all that.” And more. The New York app has 65 elements or microapps, that provide users with information about transit, traffic, events, reviews, locate landmarks, wifi spots, stores, parking and even allow for buying tickets and finding and booking a table at a restaurant. It also offers classifieds, like jobs or apartment listings.
It’s hyperlocal, getting the user usable data on these elements while he or she is in that area. But it’s growing. MyCityWay will also cover the entire country.
What is an App?
App is shorthand for application. It’s a software programme that’s written for a smartphone or a web-enabled mobile device that can either be downloaded directly or can be downloaded to a computer and then transferred to the phone. Apps can come in many varieties — some are simple games, others are useful, for instance an app that can teach you how to do yoga, or an app that can send you weather alerts or even apps that can give you latest sports scores. Apps were originally developed for Apple’s iPhone but are now available for Google’s Android operating system and for Blackberry.
First Published: Jul 13, 2010 00:21 IST