Sunday Mirror gains on NotW demise

The number of Britons reading The Sunday Mirror tabloid rose 50% last week as those who once bought News Corp’s News of the World, closed 10 days ago in the grip of a phone-hacking scandal, looked elsewhere.

Updated on: Jul 21, 2011, 01:32:33 IST

Reuters | By HT Correspondent, London

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The number of Britons reading The Sunday Mirror tabloid rose 50% last week as those who once bought News Corp’s News of the World, closed 10 days ago in the grip of a phone-hacking scandal, looked elsewhere.

A survey of over 1,000 people conducted by Kantar Media showed that readership for the Mail on Sunday was also up 38% on the previous week, following an aggressive period of marketing among rival newspaper groups.

The News of the World, previously the most popular Sunday tabloid due to its front-page splashes on sex and celebrity, published its last edition on July 10 after its parent company shut the title due to escalating charges that it illegally hacked into people's mobile voicemail messages for stories and bribed policemen for information.

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