Hindustan Times is winning in Mumbai. And winning big. Your favourite newspaper is now read by 13.62 lakh readers in the city, according to the latest round of the Indian Readership Survey (IRS). The findings were released by the Media Research Users’ Council and Research Studies Council of India on Tuesday.
HT’s giant strides in Mumbai have resulted in its readership now crossing more than 60% of that of The Times of India. HT’s readership is now more than six times that of DNA, which also set up in Mumbai in 2005, and now has a readership of 2.07 lakh. What’s more, as many as seven lakh readers in Mumbai read HT and no other English newspaper.
With a sample size of more than 2.35 lakh, the new survey -- conducted by global market research agency AC Nielsen India -- is one of the most robust readership studies in the world. For the first time, the entire interview was conducted on double-screen CAPI (Computer Aided Personal Interview) to ensure top-quality and secure data collection with the effective use of technology.
HT’s phenomenal growth is the result of the faith our readers have reposed in us. This growth is, we believe, the result of our relentless focus on issues that matter most to you, our reader. Our campaigns under the HT for Mumbai banner such as ‘Unclog Mumbai’, ‘Make Mumbai Safer for Women’, ‘Monsoon Audit’ and ‘Pothole Horror’ among many others, as well as initiatives such as ‘You Read, They Learn’, ‘HT for Mumbai Awards’, ‘Top Schools Survey’ and the ‘HT Scholarship Programme’ are all focused on our reader. HT has also immersed itself in the cultural milieu of the city with initiatives such as the Kala Ghoda Arts Festival and No TV Day.
In Delhi, HT has maintained its No. 1 position for the 13th consecutive time, while staying No. 1 in the National Capital Region as well. HT’s readership in Delhi-NCR is 22.65 lakh, while TOI is at 16.51 lakh.
Hindustan, HT Media Group’s Hindi daily, has moved a step ahead to become India’s No. 2 daily, with a readership of 1.42 crore. In Uttar Pradesh, Hindustan has unseated Amar Ujala to become the No. 2 paper with 72 lakh readers, while consolidating its No. 1 position in Bihar and Jharkhand and No. 2 spot in Delhi. It has also become No. 1 in Uttaranchal.
Mint, the group’s financial daily, has consolidated its No. 2 position with a readership of 3.1 lakh.