‘Selfie with toilet’ to boost Swachh Bharat in Ludhiana | punjab | Hindustan Times
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‘Selfie with toilet’ to boost Swachh Bharat in Ludhiana

“Under the initiative, beneficiaries of toilets provided by the Punjab government and Bharti Foundation have been urged to click a selfie with their toilets,” said Ludhiana DC Ravi Bhagat. The owner of the cleanest toilet would be honoured on October 2, he said, adding the campaign has been started for encouraging masses on the benefits of clean toilets.

punjab Updated: Sep 17, 2016 21:03 IST
PTI
Selfie

A ‘vehra’ -- Punjabi for courtyard; but here a name for places where migrant labourers live in clusters -- that has only eight toilets for 370 dwellers, in Ludhiana in May 2016.(HT File Photo)

To make the Swachh Bharat Mission successful and encourage people to use clean toilets, the Ludhiana district administration has started a ‘Selfie with my Shauchalya’ campaign.

“Under the initiative, beneficiaries of toilets provided by the Punjab government and Bharti Foundation have been urged to click a selfie with their toilets,” said deputy commissioner Ravi Bhagat in a press release here on Saturday. The owner of the cleanest toilet, having all facilities, would be honoured on October 2, he said, adding the campaign has been started for encouraging masses on the benefits of clean toilets.

Must read || Ludhiana’s ‘vehra’ dwellings, where daily life is an ordeal

“Every household is being provided with free toilets by the Punjab water supply and sanitation department and the Bharti Foundation,” he said. He urged beneficiaries to click and send their selfie via email or WhatsApp by September 30.

“The district administration has set a target to make Ludhiana district open-defecation-free and equipping all rural households with toilets by October 31,” said Bhagat.

In Ludhiana district, of the 26,107 toilets’ target, 20,000 have been constructed so far. He informed the construction of all toilets would be completed by October 31. Of the total, the government department is to construct around 8,000 toilets while the Bharti Foundation would construct the rest.