Art of business
If standing out in a crowd is what you like best, then going indigenous seems to be the new trend as an eight-storey office building in Mumbai is using Warli art on its walls.art and culture Updated: Nov 24, 2010 15:44 IST
Who wouldn’t like a brightly coloured office bay? Pop art on the walls is the obvious option, maybe movie posters for cinema buffs. But if standing out in a crowd is what you like best, then going indigenous seems to be the new trend.
A Mumbai-based communications group has incorporated Warli art inside its new eight-storey office building in Kalina, Santacruz. The 400-year-old folk art originates from a small village called Warli in Thane. It was used to express everyday social events of the tribe through doodles on the walls of their houses. To a populace not acquainted with the written word, this was the only means of transmitting folklore.
The Thane-based artists, who painted the building, recreate traditional Indian folk art and Warli is their forte. “These are upcoming artists from the district and we plan to encourage this form of art in every way possible, by providing them marketing platforms,” says Utpal Barve, creative director of Water, a unit under Mudra Group, the company that commissioned the artwork.
Apart from just the painting on the walls, there are plans to retail their art in the form of upholstery and paintings in the near future. The interiors of the building depict the Warli of modern life — technology, modes of transport, influence of entertainment and sports. “There’s Warli reflecting each area in the office. So, there’s a Jantar Mantar, a Chandni Chowk, a Chor Bazaar and even a 3D Warli tree, with its leaves carrying pictures of the Mudra members,” says Barve.