Saas bahu soaps get a new audience
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Saas bahu soaps get a new audience

You thought only women watch telly sagas? Think again, men are hooked on as well.

art and culture Updated: Apr 24, 2007 12:11 IST

That guy with the gelled hair and the cool tee, the same you bump into every Saturday night at the disc. Well, do you know what he does behind closed doors? Hold your breath, he watches saas-bahu soaps on telly .

Says Karthik Sharma, a first year literature student, “Honestly, at first I too used to comment about mum watching all these soaps. I wanted to see HBO and Star World. But then I checked Hare Kaanch Ki Churiya and boy, I was hooked.”

Arvind Srivastava’s (31) excuse is different. He says, “I’m a father and I can relate to what they show.” He of course is talking about the serial Betiyaan in particular.

Says Vinay Jain (best remembered as Aryan of Jassi) “I think things started changing after Jassi Jaisi Koi Nahin. In that serial the men shown appeared real. They had better things to do other than watch their women manipulating.”

But no, the dudes have not taken the Salonis and the Baanis to the coffee shop yet.

Why? Karthik says, “I was sad when Hare… ended, but I couldn’t tell my friends. All they expect me to see is Baywatch.” Finally as Aruna Irani, producer-director of TV serials says, “Women form the chunk of our viewership but it’s a bonus if we get some guys. Those who have the guts find nothing wrong in accepting that they like such serials.” Anyone taking up the challenge?

First Published: Apr 23, 2007 16:36 IST