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Cashing in on Osama

Makers of the Hindi film 404, starring Imaad Shah, are cashing in on the mania around the death of Osama Bin Laden and have started a viral campaign ‘Osama: dead or alive’ to go with the promos of their psychological thriller.

Updated on: May 5, 2011, 12:53:39 IST
Hindustan Times | By , New Delhi
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Makers of the Hindi film

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404

, starring Imaad Shah, are cashing in on the mania around the death of Osama Bin Laden and have started a viral campaign ‘Osama: dead or alive’ to go with the promos of their psychological thriller. “We are playing on everyone’s question about whether he’s dead or alive,” says director Prawaal Raman.

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