Reliance BIG Home Video to premier Dabangg on YouTube India

After successfully catering to the multiplex crowd and the front-bench whistlers with Dabangg on Home Video, Reliance Home Videomakes available the blockbuster on the digital mainstream medium.
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Updated on Jan 29, 2011 04:11 PM IST
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Hindustan Times | By, Mumbai

After the success of Dabangg on home video, Reliance Home Video will now release the movie on YouTube. The full movie will be telecast on on January 27, and will be available for free viewing to audiences in India. Users will also be able to view short clips from the movie including popular scenes, songs and footage from the making of the movie.

Produced by Arbaaz Khan Productions and directed by Abhinav Kashyap, the movie will be the first Indian film to be released on YouTube in India on an advertisement supported model.

On the release, Sweta Agnihotri, COO of BIG Home Video says, “The way consumers view content today is morphing and to keep pace with their expectations we are chaning our business models. We realise that the Internet is the new TV for the ever-connected youth. Our vision is to make our content available to Indian consumers across any screen.”

The channel will be only available to users in India and will be IP blocked in other markets of the world.

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