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Saturday, Aug 24, 2019

Take that! Veggies being sold in the name of PK; Raju Hirani plans legal action

While an online grocery store is using the logo of Aamir Khan-starrer PK to lure customers, another merchandise site is selling cardholders that look like mini versions of the transistor used in the film.

bollywood Updated: Nov 13, 2014 09:36 IST
Shalvi Mangaokar
Shalvi Mangaokar
Hindustan Times
Aamir-Anushka-Rajkumar-Hirani-and-Vidhu-Vinod-Chopra-were-seen-at-the-teaser-launch-of-PK( )

Filmmaker Rajkumar Hirani seems to be upset about what he’s seeing on the internet. While an online grocery store has used the logo of his upcoming film PK to lure customers, another merchandise website is selling cardholders that look like mini versions of the transistor used in the Aamir Khan-starrer film.

The filmmaker is contemplating taking legal action against both the web portals. A source close to Hirani reveals, "He has been busy with the editing of the film, and has had no time to notice these things on his own. When people showed him the advertisement and the merchandise item, he was shocked. When he saw the advertisement on the grocery portal, he realised that they were using the logo of the film to sell grocery items like potatoes and onions. They are even cashing in on the release date as the value on the grocery item is Rs 19 (the film is set to release on December 19)."

The online store that’s selling cardholders in the shape of a transistor used in film-maker Rajkumar Hirani’s upcoming release, showcased it on their website last week. A source says that Hirani will meet his legal advisor soon to discuss the matter with him and take appropriate action. "It’s amusing that an element we created is being used to sell potatoes, even before the release of the film. It’s a legal matter and needs to be tackled appropriately," says Hirani.

First Published: Nov 13, 2014 08:57 IST

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