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TV channels refuse to promote Sunny Leone's film?

Several TV broadcast authorities have refused to allow Leone and Ram Kapoor’s next to be promoted on their shows

bollywood Updated: Apr 26, 2015 15:23 IST
Dibyojyoti Baksi
Dibyojyoti Baksi
Hindustan Times
Sunny Leone,Kuch Kuch Locha Hai,Ragini MMS 2

When Sunny Leone ventured into Bollywood, she found it hard to get her fans to look past her image of an adult-entertainment star in the past. As an actor, she got success by doing films such as Jism 2 (2012), Ragini MMS 2 (2014), Hate Story 2 (2014) and Ek Paheli Leela (her latest release). But apparently, her stereotypical former image is stuck with her and is harming the promotional activity of her next that co-stars Ram Kapoor.

An insider says that ahead of the film’s release, the makers are facing difficulty in promoting the film on TV as most General Entertainment Channels (GEC) have refused to have Sunny promote the movie on their shows. “While most films are promoted on daily as well as reality shows, many GECs refused to let Sunny appear in them. They reasoned that they can’t promote anything erotic on their family channels,” says the source from the film’s unit.

Interestingly, Sunny’s past releases Ragini MMS 2 and Ek Paheli Leela were promoted on TV shows. "The makers are unable to understand why the channels are reluctant to promote the film," says the source.

When contacted, a spokesperson from the marketing team of a channel confirms the development on condition of anonymity, saying, "We don’t have any shows where we can fit her."

Despite repeated attempts, the makers of the film remained unavailable for a comment.

First Published: Apr 26, 2015 15:21 IST