Will Salman's tweet magic work for Dabangg?

Salman Khan is building up a reputation for perfect prophecies about a movie's fate on the social networking site Twitter. But will Dabangg work?

Paul, the Octopus created a worldwide stir with his accurate predictions for the World Cup matches. In Bollywood, Salman Khan is building up a reputation for perfect prophecies about a movie's fate on the social networking site Twitter.

HT Image

Ever since Salman joined Twitter, he has been regularly recommending one film or another. And the ones that he has so far recommended have all been successes. It started first with Raajneeti. One of Salman's first tweets was in favour of the film, although he had not seen it. Prakash Jha's political thriller clicked at the box office.

Then came Salman's tweets on debutant Punit Malhotra's I Hate Luv Storys. That too jelled with the audience. Lately, Salman has been gung-ho about another debutant Abhishek Sharma's Tere Bin Laden because its producer Pooja Shetty is a pal.

That too has been very well-received.

Brother Arbaaz is now sure the tweet-magic would work for their home production Dabangg. Without informing Arbaaz, Salman has already started posting images and comments on Dabangg on the social networking site.

"If Salman's recommendations worked for three films so far, why not for us? We seem to have a resident soothsayer. And I plan to make maximum use of him," said Arbaaz.

He admits Salman has started his Twitter campaign for Dabangg a little prematurely.

"He has been going around taking pictures on the sets and putting them on Twitter. It shows his enthusiasm for the film. I am happy to have Salman on my side. Dabangg is a very important release for Salman. He has no other release this year. We hope to use his time for him to visit non-metropolitan cities for promotion, since Dabangg is set in a small north Indian town," he said.

As for his uninterrupted luck on Twitter Arbaaz laughs: "I think more producers need to have Salman on their side, if the industry is to have more hits."