Zombie products hit stores for Luke’s film
Actor-director Luke Kenny introduces range of merchandise to create buzz for scary flick even before shoot starts, promises global horror movie standards.bollywood Updated: Jan 10, 2012 15:35 IST
Luke Kenny, who is best remembered for his role in Rock On!! (2008), believes that Indian horror films are yet to go beyond humans surviving the wrath of unhappy souls.
He claims his next production and directorial venture, titled, Zombie, will redefine the way the genre is treated in Bollywood.
“Horror films have not really gone beyond the Bhatakti Atma (wandering soul) scenario. I always wondered why no true zombie films are being made here, so I thought of making one,” says Luke, adding, “It’ll educate the Indian audiences on theprocess of becoming a zombie, and the conflict and drama a human being goes through in becoming one.”
Luke feels that just making a film is not enough to cast a spell in the audiences’ mind, so he’s introduced a range of merchandise even before shooting begins.
“The script is ready, we are working on the screenplay and will start shooting in April and release the movie by July,” he says, adding, “At this age of cinema, just shooting a film is not enough. There are many, many components needed to put the film on the minds of the audience. For a horror film, it’s generally the youth. We thought of creating the merchandise, which not only reflects the film, but is also a stand-alone product that gives us a head start.”
Luke has co-written, will star in and even co-direct the film with Devaki Singh.The actor has roped in the Rock On!! crew for the shoot.
“When I was working with them, I got to know everyone really well. The first thing you do is you tap into your familiar sources. They were excited despite knowing that it’s a small budget film,” says the actor, who made his directorial debut with 13th Floor in 2006.
About the film, he says, “This is a story of a wildlife photographer who goes off on a journey for work. We are shooting up north in Himachal Pradesh or Sikkim, where you have plateaus and forests, which add to the atmosphere and what’s happening to him.”