A book you can sing
For the first time in India, theres a song made for a book In an age where marketing and advertising are getting more and more innovative by the day, heres something that has never been done beforebooks Updated: Jan 20, 2012 05:43 IST
For the first time in India, theres a song made for a book In an age where marketing and advertising are getting more and more innovative by the day, heres something that has never been done before. Taking content convergence to another level, publishing house Wisdom Tree has created a full-length song around a book - Whispers in the Classroom, Voices on the Field: Stories of School, Friends & Life - and thus becoming the first Indian publisher to do so. The book, which has contributions by writers such as Subhadra Sen Gupta, Jerry Pinto, Ranjit Lal and many other stalwarts, will be launched today at the Jaipur Lit Fest, along with the song.
Interestingly, Limca Book of Records is considering to include this unique song and book convergence. Shobit Arya, the founder and publisher of Wisdom Tree, who also wrote the song, says, This concept signifies Indian trade publishings first steps towards content convergence. You will see much more experimentation between various delivery platforms in the future.
With lyrics such as Whispers in the classroom, voices on the field, thoda full stop, thoda comma, par sapne hain rangeen...thode thrills hain, thode heartbreaks, par hain din ye bade haseen canteen ke wo jamming sessions, school fest ka woh dance, phir terrace pe romance (haye), the song captures the splendid school moments. Talking about the process of creating the song, Arya says, When the idea of creating a school song came, I did the most obvious thing - I got together with a friend from school, singer Indraneel Hariharan. If writing the lyrics was fun, collaborating with him was like the icing on the cake.
Hariharan, a well-known singer, music director and founder member of popular band Mrigya, has composed the song and sung it as well. To be working with a school friend, specially since Shobit and I connected almost after 20 years, was magical. We relived our school moments during the making of the song and had a blast, he says. True to its theme, the song also includes voices of some school students from Delhi Public School, Gurgaon.