Is India developing a taste for quality teas? - Hindustan Times
close_game
close_game

Is India developing a taste for quality teas?

Mar 26, 2016 10:49 PM IST

More Indians are developing a taste for Chinese tea and good quality Indian varieties. It’s time you put the kettle on too, writes Vir Sanghvi

I once interviewed Jean-Claude Ellena, the legendary French perfumer (First by Van Cleef & Arpels, Declaration by Cartier, Terre d’Hermes, etc.) who created the first green tea fragrance for Bulgari and started a fashion for tea aromas. I asked Ellena what he liked about the smell of tea.

High-quality Indian and Chinese teas are finding takers across India. (Photo: Shutterstock)
High-quality Indian and Chinese teas are finding takers across India. (Photo: Shutterstock)
Vikram Mittal, a long-timer in the tea trade, is seeing an upswing in Indian customers asking for specific regions and plantations by name (Saumya Khandelwal/HT Photo)
Vikram Mittal, a long-timer in the tea trade, is seeing an upswing in Indian customers asking for specific regions and plantations by name (Saumya Khandelwal/HT Photo)
Rekha Sarin’s book, Chai, traces its colonial and tribal Indian roots (Saumya Khandelwal/HT Photo)
Rekha Sarin’s book, Chai, traces its colonial and tribal Indian roots (Saumya Khandelwal/HT Photo)
Are you a cricket buff? Participate in the HT Cricket Quiz daily and stand a chance to win an iPhone 15 & Boat Smartwatch. Click here to participate now.

Catch your daily dose of Fashion, Health, Festivals, Travel, Relationship, Recipe and all the other Latest Lifestyle News on Hindustan Times Website and APPs.
SHARE THIS ARTICLE ON
Share this article
  • ABOUT THE AUTHOR
    author-default-90x90

    Why hide the papers? Why keep the conspiracy theories related to Netaji Subhas Bose’s death alive? And why deny India the truth about the death of one of its great freedom fighters?

SHARE
Story Saved
Live Score
OPEN APP
Saved Articles
Following
My Reads
Sign out
New Delhi 0C
Saturday, April 20, 2024
Start 14 Days Free Trial Subscribe Now
Follow Us On