The anime effect in music videos

With social distancing becoming a norm and musicians still writing new songs, we predict a rise in animated music videos

Remember the song Feel Good Inc by British band Gorillaz in 2005? That song may have been most ’90s kids’ introduction to animated videos and dispelled the whole ‘anime is just meant for children’ notion (at least in India), as they weaved a unique story and created an entire world with their music videos. The power of animation was and remains their USP.

A still from the song Let The Light In by Tarun Balani featuring KAVYA directed by Parizad D

Nischay Parekh of Parekh and Singh expressed interest in Parizad’s imaginary quarantine buddy for one of the videos

“I have a leaning towards Tim Walker’s penchant for the absurd and the fantastical”

Mehek Malhotra’s quirky and witty designs were the base of the matchbox-centric video of One Sided Stories by singer-songwriter Raghav Meattle

“Animation is no longer just tweaks to salvage odd light reflections in videos” 

Ishita, 20, made her debut with the video of Watercolour, a song by Sanjeeta Bhattacharya and Dhruv Visvanath,that focuses on abstract art

“I think my work is giving people a nice trip without them doing any drugs!”

Artwork for the creatives of Rebirth, a technology-driven project based on near-abstract art, by Mehr Chatterjee where she collaborated with Komorebi

“Marketers think animation’s a niche and people can’t connect to it emotionally”