The most memorable Indian advertisements from decades gone by
Hindustan Times | ByBy Team HT Brunch
Revisiting the most memorable ads, picked by ad gurus that entertained us and shaped our mindset
The century-old journey of advertising in India is rich with stories – stories that include change-inducing narratives, nuggets of nostalgia and simple advocacy. From print to billboards to television commercials, advertisements have covered every spectrum, becoming an indispensable catalyst for a changing India. As adman Prasoon Joshi says, “A memorable ad is respectful to the consumer, sensitive to social change, and in sync with human good.”







“Retro-cool fusion with old bollywood was done for the first time ever [in the Close-up ad]” —Agnello Dias





“After the Lijjat papad puppet [a bunny], this [Vodafone pug] was the most iconic animal seen on TV” —Anuja Chauhan




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