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The most memorable Indian advertisements from decades gone by

Hindustan Times | ByBy Team HT Brunch
Aug 02, 2020 08:16 AM IST

Revisiting the most memorable ads, picked by ad gurus that entertained us and shaped our mindset

The century-old journey of advertising in India is rich with stories – stories that include change-inducing narratives, nuggets of nostalgia and simple advocacy. From print to billboards to television commercials, advertisements have covered every spectrum, becoming an indispensable catalyst for a changing India. As adman Prasoon Joshi says, “A memorable ad is respectful to the consumer, sensitive to social change, and in sync with human good.”

From print to billboards to TV commercials, ads have covered every spectrum and become an indispensable catalyst for a changing India
From print to billboards to TV commercials, ads have covered every spectrum and become an indispensable catalyst for a changing India
“Retro-cool fusion with old bollywood was done for the first time ever [in the Close-up ad]” —Agnello Dias
“After the Lijjat papad puppet [a bunny], this [Vodafone pug] was the most iconic animal seen on TV”  —Anuja Chauhan
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