Why luxury technology is an oxymoron

Tech needs to constantly come up with the next best thing, so timelessness is off the books

There are some really good oxymorons in this world. My favourites are minor crisis, working vacation, act naturally, clearly confused and happily married! Ironically, even the word ‘oxymoron’ is itself oxymoronic – meaning, a contradiction in itself. It comes from two ancient Greek words, ‘oxys’ which means sharp and ‘moronos’, which means dull.

It is an unwritten rule that if the device has a big name association, it’s an inferior piece of tech

Smartwatches like the Apple gold lose out to a luxury mechanical watch which will continue to be a statement piece and an heirloom for decades to come

Vertu a successful luxury mobile phone maker, had to eventually surrender meekly

Brands are able to sell speakers and audio equipment as luxury ‘high-end products because, at its core, speaker tech hasn’t really changed much over many years