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Suzuki Motor Corp names Osamu’s son CEO
TOKYO: Suzuki Motor Corp on Wednesday tapped the son of the company patriarch to become chief executive, keeping management of Japan’s fourth-largest automaker with
TOKYO: Suzuki Motor Corp on Wednesday tapped the son of the company patriarch to become chief executive, keeping management of Japan’s fourth-largest automaker with the founding family as it tries to recover from a testing scandal.
The widely expected announcement followed an annual shareholders meeting earlier in the day, when the company said it anticipated “major” impact from volatility in currency markets after Britain voted to leave the European Union.
Toshihiro Suzuki, 57, assumes his role after his father, long-serving chairman Osamu, last month said he would step down as CEO to take responsibility for the firm’s use of incorrect testing methods to calculate vehicle mileage.
Osamu, 86, will remain chairman. Having led the company since 1978, he will extend his run as one of the longest-serving global auto executives, raising questions about how much longer he can run the company.
Analysts said that while succession had been a long time coming, having father and son in the top two positions means Osamu would reign as he has for 40 years.
“So long as Osamu remains chairman, nothing much is going to change,” Marusan Securities analyst Hiroaki Mochida said. But in the near-term, Osamu is the best hope in fighting off competition in emerging markets including India, where Suzuki commands a market share of 40%, Mochida added.
Wednesday’s announcement marks the second executive position passed on by Osamu to his eldest son, who becomes CEO nearly a year after being appointed president. Quiet and soft-spoken in comparison to his outspoken father, Toshihiro joined Suzuki in 1994 after a stint at parts supplier Denso Corp, and led the company’s product planning and global marketing divisions.
Suzuki said currency market volatility following Britain’s decision to exit the EU would likely have a “major” impact on earnings, and that it would offset the impact by cutting costs and local procurement. The volatility in the rupee and the euro would have a negative impact on the company.
