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Hyundai launches 'Getz Prime'

The company said it is launching a diesel-run Getz Prime in the second half of the year, reports Deepak Joshi.

business Updated: Apr 02, 2007 22:41 IST

Hyundai Motor India Ltd (HMIL) on Monday unveiled its premium hatchback, the Getz Prime, in two variants of 1.1 litre and 1.3 litre engine capacity with the view to offering stiff price competition to Maruti’s Swift. The company said it would be launching a diesel-run Getz Prime in the second half of the year.

Through these variants, the India arm of the South Korean automobile major also sought to take advantage of the 16 per cent excise duty on small cars. The 1.1 litre Getz Prime GLE will carry a price tag of Rs. 3.89 lakh (ex-showroom Delhi). The base model of Maruti's Swift is available in the Capital for Rs 3.99 lakh.

The premium hatchback falls within the definition of small car as it has an engine below 1.2 litre and length of 4,000 mm. The other 1.1 litre engine variant, the Getz Prime GVS, is priced at Rs. 4.21 lakh (ex-showroom Delhi).

“We are targeting to sell about 30,000 Getz Primes in the domestic market and 40,000 in the export market during the remaining part of this calendar year,” Hyundai Motor India Vice-President (marketing and sales) Arvind Saxena said in the Capital.

The 1.3 litre Getz Prime GLS costs Rs. 4.89 lakh in the Capital, while the GLX version is priced at Rs. 5.24 (ex-showroom Delhi).

Hyundai Motor India Managing Director HS Lheem said the company had begun exporting the Getz Prime to Europe from the last week of March. “We will be using India as a global hub for exports,” he added.

He said a powerful 1.3 litre and an economical 1.1 litre engine would bolster the existing range of Hyundai cars in India. While the 1.3 litre is targeted at those who are looking for performance, the slightly smaller 1.1 litre version will offer the same space at a lower cost, he added.

"The new compact car will be rolled out from our second plant in Chennai,” Lheem said, adding in a couple of months Hyundai Motor India would be introducing CNG and LPG versions of the Santro. He also said the company would launch a diesel variant of its mid-sized sedan, Verna SX, in May-June.

First Published: Apr 02, 2007 13:09 IST